Use a Logo Template to Create Cross Company Consistency
Starting a business is a long, yet exciting, process of product development, audience targeting, and, of course, branding.
Each requires specific care and attention to detail to ensure your company’s success.
Down the line, starting strong can lead to diverse product and market expansions under a handful of company names. There are a few things to keep consistent while doing this, though.
Different logos, for example, should all have similar attributes. This helps users identify you as you continue to grow, among other benefits.
It all starts with having the right logo template.
Here’s how to make one template for multiple companies.
The Benefits of Cross-Company Branding
Branding is the art of making a company stand out among its competitors.
This requires a mix of advertising, product placement, pricing, and design. For the purpose of this post, we’ll focus on the value strong logo design can bring to the overall brand.
Below are a few ways your logo template can improve all of your companies’ performance.
It’s one thing to be established within a niche market, and a completely different task to enter something new.
This looks like expanding your audience base or offering a new product altogether. Either way, it pays to have some authority on your side as you take this on.
A consistent logo template does just that.
It gives your new company a foundation to stand on, by referencing what you’ve already built.
This makes it easier to catch the attention of those who are already loyal to your original company. It can also deepen the level of interest for new users as they discover either brand for the first time.
Expand Your Reach
The more you tie everything together, the wider your reach becomes.
Over time, users will begin to see a relationship between each logo.
This relationship creates trust across your companies from a user’s perspective. It can be the push they need to try a product from your new company, just because they love what you’ve already done.
You can make this happen with the following design steps for a cross-company logo template.
1. Choose Your Colors
One of the most noticeable ways users recognize a brand is through colors.
Companies like Google and Instagram are noteworthy leaders in this area of design. Both have created unique, well-branded color templates to use across a wide range of products.
You can make this happen, too.
Think about what you want your brand to feel like. Consider what your values and mission statement are as well.
Colors have a science of emotions to bring these to life.
The secret is to pick a set of colors that mix well together, but can still stand out in a crowd. Play with different tones and shades until you have a logo template that feels right, without clashing.
2. Understand the Psychology of Shapes
Another emotional element of design is the use of shapes.
Some shapes have an open, inclusive feel. Others are meant to be a bit harsh, with straight lines and sharp edges to feel bold and masculine.
The psychology of shapes looks something like this:
- Circles and curves: inclusion, love, femininity, happiness, motion
- Rectangles and squares: stability, strength, professionalism, trust
- Triangles: power, masculinity, purpose, energy
This isn’t to say all of your logos should have one standard shape.
Instead, try to have one shape run as a common theme throughout your logo template.
The difference means each logo won’t look exactly the same at a glance. The shape serves as a design guideline rather than the final outcome.
3. Have a Go-to Font
Once you’ve established your brand colors and shapes, it’s time to pick a font.
Fonts are a great way to keep everything consistent.
They can bring together one company logo of a certain color with another that has a slightly different shape. What might cause a bit of company confusion can be fixed when the user sees the same font in each logo.
Just like the elements mentioned above, fonts have their own set of feelings.
You can try to keep a theme as you go through each step or mix it up as you go.
A theme will have everything feel pretty much the same on your logo template. It will include happy, bright colors with an open, inclusive shape. A welcoming font then tops it off.
Or, you can create a more engaging experience with a bold font. Such an approach incorporates sharp edges to contradict the curves and tones already selected.
Together, this kind of template is both united and bold, and it’s something users won’t easily overlook.
4. Placement, Purpose, and the Perfect Blend
Speaking of bringing everything together, there are a few other things to consider.
Beyond portraying an emotion and being unique, a template can help you figure out a few more things.
Try to have the same placement wherever you use a logo.
This may mean always having it on one side of a shirt for each of your lines. It could also look like keeping a logo in the same corner of your social media images.
Placement tells users exactly where to look as they identify your brand. It reinforces the familiarity of a logo template, while still letting each company stand on its own.
Another way this is done is through a clear purpose.
Although each company will slightly differ in its mission, there should be a clear value tying everything together. Make sure this is felt every time you’re using your template.
This will boost the trust and brand recognition mentioned earlier.
All in all, the elements above create the total package.
A well-made template is one that creates cross-company consistency, while still giving you room to play creatively.
Identifying everything from a set of colors to a font and feeling isn’t a limitation. Rather, it’s the foundation to succeed every time you expand your brand.
Create Your Cross-Company Logo Template
Whether you’re building one company or already have a handful established, you need a logo template.
This is the key to future branding, marketing, and growth strategies.
It all starts now.
Click here to create the template you can use over and over for new, powerful companies.