Top Typography Trends to Incorporate into Your Logo
Adidas; Target; Apple.
When you read those company names, you pictured their logo, didn’t you?
I know you did, there’s no denying it.
A company’s logo is just as important as the name itself. It’s what will make your business and product memorable.
If you are trying to come up with your own logo, you’ll need some basic knowledge of typography.
Typography is one of the essential elements of logo design. Being aware of typography trends can help boost your brand. Here are the top trends to know.
Four Typography Trends
There are no right or wrong ways to design your logo. The most important thing is that you love it. But, if you want other people to love it as much as you do, here are 4 typography trends that are popular right now.
But be warned: This list may help get your creative juices flowing.
Using well-thought-out color in your design is the best way to make a good first impression. Whether you realize it or not, color can have a powerful effect on how people feel, so proceed carefully and intentionally.
Here are two ways to introduce color into your brand:
Emoji inspired Color Fonts
Color fonts are the typography trends future.
Traditionally, fonts were made in grey scale, then if you wanted to add multi-colors, or change the color or texture of the font, it was a tedious process.
Now, you can essentially use images for fonts. In fact, you are probably already using them every day without even realizing it. Emojis. Yep, those are actually in color font format.
All this means is there are now infinitely more options when it comes to fonts. Really, if you can think it, the new color font format makes it possible.
Play it up
Don’t be afraid to play around with bold colors. Remember the 80s? Now that’s a time when people weren’t afraid of bright colors. And conveniently enough, the 80s neon colors are especially popular right now.
Fun colors give your logo a primary, fun vibe that people are drawn to.
2. Create Space
One element that can be experimented with is space. Don’t be afraid to use your space differently. You only have so much of it when you are designing a logo, so here are two ways you can make the most of it:
Spread your letters
Spacing out you letters can give your logo a clean and forward-thinking look. Spread your name across the entire logo. Make people want to know more.
Don’t be afraid the white space. White space is the space between the letters. Playing with the white space and lettering of your font can create a strong visual statement.
Spacing your letters in an unconventional way will allow you to get the attention your logo deserves and is right on track with all the latest typography trends.
Think Forwards and Backwards
Imagine your space in 3D. Don’t forget that you can make your logo dimensional.
This gives you a lot more space to play around with. Try layering the wording over a picture. Or maybe have an image interfere with the type — or even be part of the type.
Really, the possibilities are endless if you can think of our space as dimensional. Adding depth to your logo will make it more interesting.
3. Be Bold
Everyone wants to be heard. It’s the same with logos. Make yours big and loud so no one can ignore you. Your brand is here to be heard. Here are two easy ways to be noticed:
Make it Big
Go big or go home. This is true when it comes to design and logos. Don’t be afraid to use big, bold text.
In fact, using bold text is easier to upload on websites than a heavy graphic is. Easier upload means faster upload.
Just keep that in mind, because we all know how impatient people get when websites take too long to load.
Make it Loud
Having a logo that sings a song would be amazing but, that’s not what I’m talking about.
Making a logo loud just means making a logo that people can’t miss. Bold letters, bright colors, interesting graphics. All of those things combined in the right way will make your logo unforgettable.
4. Trendy Fonts
Too many choices. There are just so many fonts to choose from! We understand it can be very overwhelming to find the right font for you. Here are two typography trends in fonts that will help you narrow down your decision:
A basic designer needs to know the difference between serif and sans-serif. Basically, serif fonts have little “feet” on the ends of the letters, and sans-serif fonts do not.
Right now the trend is to use serif fonts.
With that being said, it is always ok to combine fonts. For example, try using a bold, serif font for the name, then a small, clean sans-serif font for the company motto.
Everyone loves getting a handwritten note in the mail. There is just something about the fact that someone took the time to write a personal note.
This is why handwritten fonts are so popular. There are many fonts that look like handwriting. And if you can’t find any that you love, you can always make your own.
Make It Your Own
Using these typography trends will help make sure that your logo will stand out and be memorable.
Getting the perfect design for your logo can be stressful and frustrating. Maybe after reading these ideas, you have something in mind but can’t seem to get it to look just right. That’s where we come in.
We are here to help you make your logo everything you want it to be. So give us a try. We can help you design your own logo, without breaking the budget.
Whatever you decide, make sure your logo is something that represents you, your product, and what you stand for. At the end of the day, it should be something you are proud of.