Top 10 Logo Design Trends That Will Dominate in 2018
Did you have a trendy logo in 2017? Be ready, because those trends are about to change.
Your logo is the face of your business. But it’s not always saying the right things about what your company does. Failing to keep up with the latest trends could put you behind the competition.
2018 logo trends will reflect the new tastes of consumers. Your task is to reconcile those tastes with the value of your brand. You must absorb those trends in distinguishing yourself in the market as well.
There is no single trend that will deliver you success. You must be aware of them all to identify the right fit. It will take several qualities to create something special and unique to your brand.
So, how can you possibly decide? Here are the 2018 logo trends you need to consider for your brand.
The Right Logo for Your Unique Brand
You understand your brand better than anyone. There are certain qualities that need to stand out to consumers. Many of these can be found in your existing logo as well.
Transforming your logo is not the same as transforming your brand. You need to retain those qualities with which your customers identify. But your customers need to know you’re keeping up with their changing tastes.
You don’t need to lose sight of your brand. But you can adapt it for the modern world. Developing an understanding of design will help you choose what’s right for you.
The 2018 Logo Trends You Absolutely Need to Know
It’s time to put a finger on the pulse of the design world. The following ten trends will help you create your next winning logo design. Consider which among them will do your brand justice.
Minimalism is a popular trend in recent design. Designers are taking this to the next level. Adding cropped lettering plays a neat trick on perception.
Fragmenting letters transforms the way consumers read. What starts as normal text reveals an unexpected dynamic. It’s a subtle but simple way to capture attention.
This technique hints at sophistication as well. It’s a great method if you’re accustomed to a text-heavy logo. Your existing customers will appreciate the altered consistency as well.
2. Focal Lettered
Focal letters are a similar technique to cropped. These are letters that stand out in a written logo. Designers add suggestive elements in the place of certain letters.
Brands that make hiking gear could replace the letter “A” with a mountain. If you sell glasses, replacing an “O” with a lens could work.
This technique is popular for brands whose service is not apparent. It’s useful for less well-known brands as well. It depends on how you want to engage your customers.
This is another minimalist technique. Adding wide spaces between letters lessens the impact of your logo. It provides a clean and sophisticated feel as well.
Fine dining establishments often use this technique. Companies that make complex products often balance this with wide-spaced logos.
You can use this if you like a text-based logo but want to stand out. It’s a way to invite your customers to learn more about your brand as well.
Logo design is evolving with technology. Consumers experience your brands via all types of platforms. Mobile users might experience it differently than desktop users.
With each of these platforms are different aesthetics. Some companies are adjusting their logos to fit each of these.
This can be less complex than it sounds. Imagine your logo has an icon and text. You could simply remove the text for a mobile platform.
Some companies provide different experiences per device. They might change their logo a noticeable amount. They might completely change their logo if it suits their brand.
Capital letters are high impact. Using all lowercase letters adds more sublimity. It can make brands more approachable as well.
Younger audiences sometimes identify more with lowercase logos. But simple designs tend to work in general. An all lowercase sans serif logo has greater appeal.
Logos can be fun or intriguing. Some brands combine different elements to make unique logos. These can be recognizable but normally out of context.
Imagine adding a constellation to the branches of a tree. Viewers will see the tree right away. At second glance they will perceive some hidden meaning.
These logos may work against you if done poorly. But they could also make a statement for your brand.
Experimenting with typography is nothing new. But it’s seeing a revival in 2018 logo trends. These logos have text that appears in an unusual way.
The letters themselves might be common. They are simply spaced or arranged oddly. These logos catch the eye and generate curiosity.
People see grids everywhere. The style has grown and faded in popularity. It has re-emerged in 2018.
Grids portray control and logic. They show brands as being authorities in their space. In that way, they are a strategic element.
Grids needn’t always be simple lines. They can be abstracted to add tone to the logo. There is always flexibility in the rules of design.
Layering adds depth to logos by revealing additional content. This is done by containing elements within shapes. Brands can deliver important content to audiences this way.
These logos tend to be abstract. This is appealing to some brands, but not others. The subdued part of the logo can go unnoticed.
10. Negatively Spaced
Adding white space has been a long-time trend. Negative space is slightly different. This is simply visible space between hard forms in a logo.
For example, negative space may have color. But there could be a lot of that color behind actual text. This drives attention to the text and hard objects in the logo.
Build Your Logo Now
You now have a great understanding of 2018 logo trends. Why not put them into practice yourself?
Diylogo’s free logo design tool helps you choose what’s right for your business. Build It Now and give your brand the new logo it deserves.