The Importance of Having a Real Estate Logo for Your Real Estate Firm
In our current fast-paced world, there’s little that should be more valuable to a business than making a good first impression.
Studies have shown that the impression potential consumers make about a company in their first five seconds is one they can hold onto for a very long time. It is essential, then, that any serious business takes the utmost care in crafting the image of their company that will go out into the world.
A smart and sensible logo is the number one thing to focus on when it comes to making a good first impression. Especially when it comes to real estate. An industry this competitive requires one to stand out from the crowd, and a well-designed logo can do just that. And it doesn’t have to break the bank.
Read on, and we’ll cover everything you need to know about making a real estate logo and the value it can have to your business.
Reinforcing Your Brand
Every successful business has a brand. A brand identity cements who your business is and what it does in the mind of potential and returning customers. This strong mental image helps your business stand out from hundreds of others in your customer’s minds. It helps make you one of the first places they think of when they have a real estate related need.
Quality graphic design is instrumental to good branding. The human brain understands and processes visuals much quicker than any other form of information. A great logo that reinforces the ‘image’ of your company can stick in a consumer’s mind like nothing else in the world.
Ideally, you would’ve already worked through aspects of your company’s brand and voice before beginning to design your logo. If not, there are a number of exercises you can partake in that can help you determine some of your brand values. Your logo should then reflect these ideas.
Making The Right First Impression
The quality of a logo can make an immediate impression on a consumer. Even if the company has no ties at all to graphic design, assumptions will be made about the business’ quality of work based off the quality of the logo.
A sloppy or cheap looking logo will lead customers to assume that the service provided by the business is half-baked as well. On the flip side, a quality logo can lead customers to trust and assume that a business knows what it’s doing. A good logo can encourage positive associations between your customers and your brand.
If you can create a company logo that is not only professional but compelling, you’ll be well on your way to carving a strong niche in people’s minds. A compelling image can help differentiate you from a wealth of other similar businesses and logos that might pass in front of a consumer on a daily basis.
And that’s what graphic design and logos are all about: they are a way to keep on the top of your customer’s mind quickly and easily. Your logo will remind people that you’re a realtor without you having to remind them or act like a salesperson. Consistent communication is the key of any referral based business, and a strong brand with logo to boot is the key to ensuring that this communication is strong and ongoing.
Take the extra step to ensure that your real estate companies logo is highly differentiated from other local businesses. Make sure that it bears no resemblance to large country-wide corporate logos as well. Avoiding these pitfalls can help your business stand out and not get lost in the shadow of another company.
Designing The Best Real Estate Logo
Too many real estate companies make the mistake of using their broker’s logo. But creating one that’s unique for yourself is so important in a referral based business like real estate.
So, what’s important when it comes to designing your company’s logo? How do you craft something that looks professional, stands out, and says something about your company that’s unique?
It’s definitely a challenge that is easier said than done.
Consider first what images represent your company. Make a list of visual motifs that consumers might connect with you. Think of colors or shapes that consumers might associate with you already from any presence you already have, whether that be business cards or a website. If starting from scratch, decide on these and commit to sticking with them across all platforms.
Make a list of company taglines, mottos, and slogans that you’ve considered. See which feel easiest and most natural to incorporate with the design you are creating.
When it comes to a good logo, simplicity is also key. Logos that are cluttered or over-busy will appear overstuffed to the eye and can lead consumers to view a business as unprofessional. Even if you use only text as your logo, choosing the right font and size can have huge effects on how consumers interpret your brand.
The biggest and most important thing to keep in mind when designing your real estate company’s logo is the importance of your brand and voice. Your audience should have an idea of what to expect when working with you by looking at your logo.
That means if you like to run fast, loose and a little casual, aspects of your logo should reflect that. If you’re tight and buttoned up, make sure it’s apparent in the first thing that most people will see. Whether you design your logo yourself or reach out to someone with more graphic design experience, it’s essential that you ensure the identity of your brand is coming through.
Make A Real, Lasting Impression
The real estate business is a competitive one. It requires you to stand out from the crowd and connect with potential consumers in an immediate and real way. There’s a number of things you can and will do to reach this goal, but prime among them is designing your real estate logo.
Without it, you can’t hope to make a good first impression. Its importance cannot be undervalued.
Need more help in deciding what the perfect logo for your business might look like? Contact us with any and all questions.