The Impact of a Mobile Company Logo on Consumers
You’ve hired the right people, developed a social media strategy, and you know that your phone company has some of the best products on the market today.
The one thing that you don’t yet have?
A quality mobile logo design.
In this post, we’ll tell you why creating the right mobile company logo is so important to your business.
We’ll fill you in on how the right phone logo can attract your target market, help to streamline your marketing strategy, and much more.
Read on to learn how to create a logo that has a lasting impact.
1. It Builds Brand Identity
The most important aspect of your cell phone logo?
It’s the very thing that is going to help your target market to learn about your brand.
The more that people see your logo out in public or on ads, the more quickly they’ll be able to associate it with your brand.
That’s why you hear so many marketing professionals talk about the importance of developing and telling a story with your logo.
For a mobile marketing company, for example, your logo could be a mountaintop. Maybe that’s because your phones are specifically designed for use in more remote areas. Perhaps it’s also because you design the phones to be able to stand up to more extreme weather conditions.
The goal of a logo design is to encourage people to ask questions about that story. In this way, you’ll be able to educate more people about your brand — and by extension, your products.
2. It’s the Foundation of Your Entire Marketing Strategy
Remember that your mobile logo sets the tone for the rest of your marketing strategy.
In other words, it’s certainly not something that you should rush through.
Your logo presence and design need to be consistent throughout all of your online and print presences. It should be on your website, your social media accounts, on your business cards, in your television ads, and even on billboards.
So, it needs to be legible, able to be easily re-sized, and not overly trendy.
Remember that making a change to your logo can sometimes have a seriously negative impact on not just your profits, but your brand identity as a whole.
If you jump on current design trends, it will just make it tougher to keep the loyal brand following that you’ve likely worked so hard to create in the first place.
Keep it simple, easy to remember, and try to avoid an excessive use of colors or images. Remember that what looks beautiful in a larger format, could end up looking seriously messy and muddled when you have to shrink it.
Instead, focus on a mascot, a letter, or a central image that defines your brand (more on that a bit later).
3. It Connects to Your Target Market
Your mobile phone logo should actively work to bring your target customer to you.
For example, if you provide phones that are secure enough for government and medical employees? Then your logo should somehow make that clear, perhaps with the inclusion of a lock in the logo design.
If you mainly design phones for young children, with limited features, then your logo should show a child using your phone, or even a parent instructing a child how to use it.
If you’re a more millennial-focused market, then you might want to go for a sleek and minimalist design. The goal here it to pique interest in your brand, and to get people talking.
Even the colors and the font that you choose can and should resonate with the people that you’re trying the hardest to sell to.
4. It Explains What You Do
This might seem a bit obvious at first glance.
However, one of the most essential parts of understanding why your mobile company logo design matters is because it makes it clear the services, features, and even types of phones that you have to offer.
For example, if you’re interested strictly in buying old phones, your logo could show an active design of someone approaching the cash register with their cellphone, with a dollar sign over their heads.
If you specialize in cellphone repair, your logo could indicate that by showing a sad customer walking into your store with a broken cellphone.
If you provide different cellphone models and plans, your logo could have a more generalized central image. This could include service bars, radio waves, or even a picture of a person talking on a cellphone.
Your logo could be as simple as the first letter of your phone brand’s name, or a small image that you make consistent in all of your advertising.
You need to make sure that your image makes it easy for people to know the specific types of phone services that you have to offer.
Need Help Designing Your Mobile Company Logo?
We hope that this post has helped you to know the four main features to take into consideration when you’re trying to design your mobile company logo.
We also hope that you’ve learned why quality logo design is such an essential part of your business in the first place.
Of course, as much as we know you don’t want to admit it, it’s time to accept that logo design often involves lots of trial and error. Use our template library to help you to dream up the perfect design.
To build up brand loyalty right from the start, you could even ask your market their opinion on which logo design they like the best.
Be sure that you check out our blog for more valuable advice on how to make your logo design the best it can be.