3 Tips for Creating a Security Logo
Any logo needs to express the values and message of your business. A security logo is no different and you can look beyond something obvious like a padlock.
There are a little over 3,900 security companies in the US alone. Many of them will offer the same – or similar – services.
That might include property security, guarding against data theft, or cybersecurity. They’re all there to provide peace of mind and to fix things if they do go wrong.
So how do you stand out from your competitors? Read on for 3 tips to create a logo that will help you do exactly that.
1. Understand Your Brand Identity
Your business is a security company. But what kind of security? Cybersecurity will need different colors and fonts than a company that provides on-site security.
Pinpoint your target customer. Big businesses respond to different logos than solopreneurs.
Spend some time thinking about how you differ from your competition. That’ll help you to choose the right typeface. Sans serif fonts are open and straightforward – just like a good security solution.
Bold font weights add a sense of robust protection. If your competitors use italic fonts, you can try using something different. You can also check out our more general logo tips for businesses.
2. Don’t Underestimate the Power of Color in Your Security Logo
Different colors affect us in different ways. Food brands often use red because it stimulates hunger. Green represents the environment and health. Banks often use dependable and trustworthy blue in their logo.
Many security logos include red and black. They’re strong but aggressive colors. Is that appropriate for your business if you provide security for elementary schools?
Using color is a form of shorthand in design terms. You can use the right color to subconsciously send a message. It saves you including clunky slogans or obvious graphics.
The right color also boosts brand recognition by 80%. Get creative and see how different colors change the message behind your logo.
3. Keep It Simple, Stupid
Designers work to the KISS principle – Keep It Simple, Stupid.
There’s sometimes a temptation to over-complicate logos. You want to be sure people know what you do.
Look at the Apple logo. Or the Nike tick. You couldn’t accuse either logo of being fussy. Neither of them really say ‘computers’ or ‘sportswear’. But people recognize them because the logo sums up what the brand means.
That means you don’t need to rely on a cliche like a padlock or a shield in your security logo.
You can still be clever while keeping things simple. Look at the FedEx logo. Notice the arrow between the capital E and the x. What do you think that represents?
Avoid shadows and gradients – most designers ditched these during the trend for minimalism.
Make the logo easy to scale without losing detail. The more simple the logo, the easier it is to reproduce on everything from a business card to the side of a truck.
If you follow these 3 simple tips, you’ll be able to create a slick new security logo to help sell your business. But what if you want some help? Get in touch and we can get you set up with an online logo generator.