The Top Mistakes to Avoid For New Photography Logos
Are you looking for some inspiration for the design of your photography logo?
Before you start, familiarize yourself with the common pitfalls of logo design to give yourself a head start.
Read on to find out what mistakes you should avoid.
Common Mistakes in Photography Logos
Choosing the Wrong Colours
When you’re designing a logo, it can be tempting to choose the brightest colors to attract people’s attention. However, there’s much more to color selection than that.
Colors evoke emotion in people, so you need to think about what kind of message you want your logo to send first. We all know that red is associated with strength, power and sometimes anger, but what about other colors? Yellow is happiness and energy, blue is harmony and intelligence, green is peace, freshness, and sometimes money.
If you’re using more than one color in your logo, you need to make sure that they work together well. Colors that compliment each other will create the most aesthetically pleasing design. You can use the Adobe Colour Wheel to see which colors work best together.
Making it Too Complicated
Photography logos should be bold and simple. That way, they’ll stand out as a watermark in photos.
You only have a split second to make an impact on potential customers. If you make your design too complicated, people won’t be able to understand it straight away and that opportunity will be lost.
Many of the world’s most recognizable logos are lacking in complexity. Keep your design simple to give the clearest possible message.
Copying Other Logos
This one sounds obvious, but it has to be said. Under no circumstances should you plagiarize someone else’s logo.
When you’re stuck for ideas, you can draw inspiration from existing logos, but you can’t just copy them. Your brand is unique and your logo should be, too. Besides, copying can result in huge legal ramifications.
Photography logos should be unique, creating their own individual brand identity. If yours is similar to something else that’s already out there, you’ll be doing your brand a disservice.
Photography logos need to work in a variety of formats. They have to look good on photos as watermarks, on signage, on social media, and on promotional items like t-shirts.
If you finish up a logo design and find out that it doesn’t work for some purposes due to color, size or image quality, you’ll have to redesign the whole thing.
Make sure your logo works in black and white as well as color, and with different fonts and positions. Also, make sure you can use it as different file types. That way, you’ll have to freedom to use it any way you want in the future.
Get the Perfect Logo
If you follow these tips, you’ll be well on your way to designing a great logo.
Now that you know what to do, you can get started. Play around with our easy to use DIY logo maker and see what you can come up with.