5 Mistakes to Avoid When You’re Using a Logo Maker
Your logo is the face of your company and this is not an understatement.
In today’s fast-paced world, you want to make your business stand out in the crowd. And the best way to do so is by establishing a strong visual presence.
It all starts with a logo. It’s the first thing a potential customer will notice about your brand. And this will either make a good impression or it’ll be quickly forgotten.
If you want to be noticed, remembered and easily distinguished, your logo must reflect your company values.
Luckily, in the digital era we live in, creating a customized logo is easier than ever. You can hire a professional or do it yourself using an online logo maker.
If you decide to make your own logo, as a beginner you’re bound to make mistakes.
Keep reading to see how to avoid the most common graphic design mistakes when creating your company logo.
Don’t Make These 5 Mistakes When Using a Logo Maker
1. You Make the Logo Too Complicated
I know you want to tell the world all about your company in a single logo, but this defeats the purpose of it.
An overly-complicated logo will only drive the customer away if it’s not able to communicate your brand message immediately.
Always bear in mind that less is more. But at the same time, don’t make it so simple in that it doesn’t portray your business vision at all.
Aim for balance. Leave the too many colors, words, and pictures for your website content.
2. You Don’t Choose the Right Colors and Font
When it comes to branding and logos, you need to think about the colors that represent your brand.
For example, if you’re a company selling fresh or organic foods, you want your main logo color to be green or yellow. If you sell luxury goods, you should go for black, deep purple, wine red, and gold.
Color combinations are also crucial if you want to give out an impression of a serious brand. Luckily, using an online logo maker gives you the chance to make combinations and review different versions.
Additionally, consider that your logo will need to be printed on your products, placed on your website and marketing materials.
3. You Make the Logo Similar to Your Competitors
This is a mistake you can’t afford to make. Not only can you get a lawsuit, but this practice is also unprofessional and can deter any potential customers from buying from you.
Being unique is what’ll bring you success and loyal customers.
4. You Don’t Consider Your Target Customers
Many new business owners make their logo according to their personal taste. But your business, products, and logo should be about your target customer.
So before you sit down to create a logo, do some research on your audience. What’s their gender, age, marital status and shopping preferences? Once you have the necessary information, you’ll have a good guideline for your logo.
5. You Don’t Have a Clear Idea for Your Logo
Don’t start with a logo if you don’t have an idea for it.
Make a list of how you imagine the logo. Do you want a minimalistic design or something more playful? Will it contain your company name or will it be an image-only logo?
Once you have a clear outline, you’re ready to start creating.
If you’re making a logo by yourself, be prepared to make mistakes until you reach the desired logo design.
But don’t let your mistakes discourage you from improving. Use them as lessons and soon enough, you’ll have a unique company logo to represent your brand perfectly.
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