How to Market Your Business With a Cleaning Logo
Are you doing everything you can to get your cleaning logo in front of your potential clients?
Your logo is the visual representation of your cleaning company. If it’s well-crafted, it can make an immediate impact on your clients. It can truly be your best weapon when it comes to landing new clients and marketing your business.
Therefore, your goal should be to get your logo in front of as many people as possible. Every time someone sees your logo, they should automatically associate it with you and your business.
Keep reading to learn exactly how to market your business with your cleaning logo.
Use Your Vehicle
Chances are, you get to your clients’ homes or offices by driving a vehicle.
So why not turn your commute into a marketing opportunity for your cleaning company? There are many ways you can display your logo on your vehicle. Some you may want to consider are:
- Hiring a professional to paint your logo ( along with your company’s name and phone number) on one of the side doors of your vehicle
- Creating bumper stickers of your logo
- Doing it like the pizza delivery services and using a car top sign with your logo on it
Just think about how many other vehicles you drive by on the way to your job- literally hundreds. Someone spotting your logo at a red light could easily be inclined to write your number down and contact you for service.
In fact, you don’t even need to be driving your vehicle for this to work. Think about all the people that walk by your car when it’s parked too!
You probably aren’t wearing your Sunday best when you go to clean houses, right?
Instead, you wear something comfortable that’s easy to move around in. So, why not outfit yourself and your staff with shirts and jackets that display your logo.
This helps to reinforce your brand and makes it easy for customers to identify your employees.
Sponsor a Team
Every community has dozens and dozens of local sports teams.
Sponsoring one can be a great way to get the word out about your business. Put your logo on the back of their shirts and the players, coaches, parents, and opposing team will all see it.
And don’t worry, sponsoring a team doesn’t have to be crazy expensive. There are many youth sports teams that would love the sponsorship and wouldn’t expect anything too elaborate.
Make sure yours are emblazoned with your logo as well as your contact info. And don’t worry too much about the card’s graphics. A simple card is better than none at all.
Even though you are offering a service, that doesn’t mean you can’t put your logo on a product.
Think about functional products that people use frequently and never seem to have enough of pens, stationery, mugs, water bottles. You can buy these products for a relatively cheap price and slap your logo on them. You can use these products as giveaways at trade shows or as thank-yous to new customers.
Marketing With Your Cleaning Logo: Final Thoughts
As you can see, there are a lot of creative ways you can market your cleaning business using your logo.
Drop us a line if you have any questions about any of these suggestions.