How to Make a Terrific Travel Company Logo
In the travel business world, there’s tons of competition. What’s a great way to make sure customers choose your travel company over the others? Having a stand-out logo.
A logo may seem like a small detail, but it can actually make a huge difference in the success of your business. Just think of some of the products you’re most likely to recognize on store shelves.
From Apple electronics to Coca-Cola, today’s most successful brands all have one thing in common: a memorable logo.
In this guide, we’ll give you ideas for a travel company logo that will boost your business. Read on for the travel company logo inspiration you need.
1. Add a Vehicle
The image of a vehicle, whether it’s a plane, train, or car, instantly makes people think of travel. It’s also easy to recognize quickly, and can be reproduced in a logo format nicely.
You can use a simple design or a fancy image with multiple colors, depending on what best suits your business.
2. Show a Well-Known Landmark
If you’re associated with a particular place rather than general travel, a popular local landmark in your logo is a great way to let new customers know what you’re all about.
Even though the landmark will be local, people from all over the world will recognize it if you pick one that’s well-known. Try an iconic building or natural formation in your area. If the shape is distinctive enough, a simple outline is all it takes.
Who wouldn’t recognize the silhouette of the Eiffel Tower, for example?
3. Show Your Location
If you’re affiliated with a resort or hotel, use your logo to show off something distinctive about that location, instead.
Maybe there’s a landmark or a plant that you can use to hint at your location in your logo. When customers see the location in person, they’ll love making the connection to the stylized version in the logo.
4. Add Wings
Many people travel by plane, and flying tends to symbolize travel in the broader sense, too. For centuries, people have looked up at birds and wished they could fly. Why not tap into that desire with your logo?
Adding wings anywhere in your logo gives people the sense that they can “take off” on an adventure with you.
Wings are associated with things like freedom and imagination. Those positive associations will be the first thing that comes to mind when someone sees your winged logo.
5. Avoid Clutter
Many people are traveling to escape ordinary life and all the stress that comes with it. Avoid cluttering your logo with too many colors, images, or words, so they’ll feel relaxed when they look at it.
6. Use Green
If your company prides itself on being eco-friendly, or taking customers to beautiful natural locations, your travel company logo probably should incorporate green.
Green is one of the most common colors in nature: think grass, leaves, and seaweed. Because of this, lots of people associate it with nature, as well as relaxation. This is a good way to show that your company has a close connection with the natural world.
7. Show the Night Sky
Maybe you want your travel company logo to provide a sense of romance or adventure instead. An image that evokes the night sky is a great way to do this.
There are many different options here. The image of a city skyline at night might appeal to the young urbanite who wants to explore the nightlife of a new location. A starry, open sky might be more interesting to the customer who wants a romantic getaway far from civilization.
8. Try a Hot Air Balloon
Your company doesn’t have to provide literal hot air balloon rides for you to use one in your logo. These old-fashioned forms of tourist travel can show that your company is quirky and off-beat when used in your logo.
9. Get Supernatural
Sometimes, the best logo images have nothing to do with reality.
If your company offers mystical, mind-expanding travel experiences, a mythical creature might be the perfect logo inspiration. A unicorn or fairy logo can draw in customers who are looking for a travel experience that feels like fantasy.
10. Show Local Flora and Fauna
You can also ground things in reality with a travel company logo that uses images of the local plant or animal life.
Maybe the region you specialize in is associated with a certain bird or flower. For example, when people think of Vermont, they’re likely to think of maple syrup. You could play on this association with a logo that incorporates a maple leaf.
11. Go Abstract
Travel logos don’t always have to be literal. An abstract logo can make your company look modern and sleek. Anything from a stylized letter to a geometric shape can make a good abstract logo.
12. Get Wet
Many travel companies center on water. Your clients might be booking cruises or planning a jet-skiing trip through your company.
Use water in your logo to connect them to the excitement of the trip. Showing an image of the ocean can convey a sense of adventure and mystery. An image of water splashing might convey a sense of playfulness and fun instead.
13. Go Global
Whether you’re a world travel company, or just want your customers to think of themselves as world travelers, a globe is a great addition to your logo.
14. Clear the Path
Your travel company logo could show a road or pathway, to show customers that you’ll “lead” them to the trip of their dreams.
With this strategy, you can show anything from an urban city road to a simple dirt path.
15. Get a Ticket
Many people are hardwired to see a travel ticket as an exciting thing. For example, someone may remember holding their first plane ticket in their hand.
Use this to your advantage by designing a travel company logo that uses the motif of a ticket.
Ready to Create Your Travel Company Logo?
As you can see, there are countless ways to design a terrific travel company logo.
Try one of these ideas, or see what else you can come up with, using our free logo maker.