How to Make a Standout Freelancer Logo
No one knows how to hustle and build a business like a freelancer does.
It doesn’t matter what industry you operate in – when you work on your own, you are the business. You depend on yourself for generating leads, providing customer service, risk management, and much more.
But, there are tools you can build to help represent your business. These are things like a social media presence, an online mailing list, and, of course, an awesome freelancer logo.
Such tools create your brand. A freelancer’s brand begins with the individual, but it involves many other details. The right logo expresses everything your brand is.
The following are five simple steps to follow when tackling the art of logo design.
1. Start in Black and White
You probably have a bunch of amazing, extravagant freelancer logo ideas floating around in your head.
This sense of inspiration is great, but you need to be able to make sense of everything. A black and white base helps you do just that.
Begin in black and white by sketching with pencil on a sheet of paper or using your online logo maker without color. Then, take a step back and take a fresh look at all of the ideas you’ve laid out.
Some logo sketches will stand out better than others.
Not to mention, some will just make more sense!
Scrap the ones that are hard to understand and move forward with a few ideas that you think can develop into something special.
2. Play with Fonts and Shapes
Having trouble deciding which sketches to scratch and which to continue working on?
See if you can combine a few of your ideas. Or, play with different fonts and shapes that you know you want to use in your logo.
Maybe you want a bold, powerful concept with sharp edges. Maybe you’d rather use something that is curved and free-flowing.
These design elements go much deeper than a logo’s aesthetics. The shapes and fonts you use begin to represent the values and character of your business.
Edges – like rectangles, triangles, and squares – tend to feel masculine, balanced, and reliable. Curves – as in circles, ovals, and spirals – are all about community, trust, and happiness.
Decide what it is you want your audience to feel when they look at your freelancer logo. Use this to guide you as you take your rough sketches and turn them into a more developed stage of logo design.
3. Choose Your Colors Wisely
Once you’ve established the basic structure of your freelancer logo and the font to go with it, it’s time to add color.
If you already have a set of brand colors, this step should be fairly simple. Take one or two of the colors you’ve been working to associate with your business and use them.
This keeps everything consistent and makes things like brand recognition and loyalty easier to foster with your audience.
If you are in the beginning stages of your freelancing business, this is when you choose your brand colors. There is an entire psychology of colors to make this easier for you.
It goes like this:
Reds, Oranges, and Yellows
These are the most joyful, uplifting colors to use in logo design.
Red is a representation of love, passion, and energy. Orange is all about being friendly – it is meant to instill a sense of happiness and community.
Yellow is a mix of joy and innovation. It can represent light-hearted things like play and optimism, as well as more focused states of mind like confidence and forward-thinking.
Blues and Purples
Blues and purples are on the other end of the color scale.
Blue is the ultimate color for being calm. Its various tones represent security, honesty, strength, and trust.
Purple is a bit more out-there. This is the color to use if you want to show your creative, imaginative side.
Green is the meeting point between reds and yellows and blues and purples. This is true in the colors of the rainbow as well as the feelings of the heart.
Using green in your freelancer logo can be happy and inclusive and a little more serious, too. It is the color for growth, care, freshness, and quality.
If customers were to talk about your company as a person, what kind of character would you want them to describe? The answer to this question can help you decide the creative color direction you want.
4. Make Sure Everything Is Balanced
No matter what feelings you are going for, you need to make sure all of your logo’s elements are balanced. Otherwise, you risk making something that is too busy and hard to understand.
Go back to the drawing board and look at the black and white foundation you created. From there, pay attention to how your logo has developed through each stage.
The overall message should be simple to understand. The font should be clear and make your company name easy to read.
If you are playing with symbolism or a hidden logo message, make sure it clicks.
This shouldn’t be something a user has to work to decipher. Rather, this part of logo design is meant to catch their eye and put an interesting spin on the work you do.
5. Tell a Unique Story
Remember, balanced does not have to mean boring.
On the contrary, the perfect balance of different logo elements results in a freelancer logo that is sure to stand out.
Maybe you start with a fun, flowy shape and font then bring it full circle with neutral colors. Maybe you add a gradient to a square or rectangle to add a sense of style to what would otherwise be a little too simple.
Whatever you do, strive to make your logo an accurate representation of who you are and what your business offers. Use it to tell a story on its own, and keep in mind it will be a supporting element to other branding initiatives in the future.
Create the Ultimate Freelancer Logo
There is one more thing you’ll need to make your logo – the right software!
Get your freelancer logo ideas out of your head and bring them to life. Sketch the ones that stand out the most, then develop them on a screen to see which is best suited to represent your business.
We can help you with this step.
Click here for access to our free logo maker.