How To Make a Memorable Personal Blog Logo
Is your blog making an impact? Do people remember your blog at all?
You might be in need of a good blog logo to help make your blog site stand out from the millions of blogs out there.
A logo can make a strong impression on people. Consumers associate their trust and memories with a brand through the logo.
Some of the logos continue to find use today. Consider the logos of Coca-Cola and General Electric. The John Deere logo is the oldest logo still used, dating since 1876.
Don’t rush designing your logo. It should be as memorable and catchy as possible. It should tell audiences everything they need to know about your blog and establish trust too.
Not sure how to start? It is tricky but with the following steps you can create an effective logo design to stand the test of time:
Simplicity is Best
Keep in mind that most people can’t remember most logos by heart, no matter how popular a specific logo is. A recent study showed only 16% could recall logos without error.
The ones that they remembered the most were simple in design. Logos like the one for Apple had the best results. Complex logos, like the one used by Starbucks, is easy to identify but not easy to recall and draw perfectly.
When designing your logo, aim for the simplest version that still represents your blog and its content. Keep in mind the success found by simple logos like the one for Nike or McDonald’s.
Design Your Blog Logo in Monochrome
A very common mistake is to design a logo in color. The moment someone views the logo in black and white, it may look like an utter mess. The silhouettes might blend and mesh together and the logo is no longer recognizable.
To avoid this, start the designing process in monochrome. You can add colors later but first, start with the silhouette. This ensures you can identify the logo no matter what colors you use.
Designing your logo in monochrome also ensures you can identify your logo at a distance. This leads to the next tip: your logo should look good regardless of its size.
Looks Great Regardless of Size
Brand logos remain effective if you can identify them no matter how big or small they are. This means people will recognize your blog logo even if you print it at the corner of a calling card or on a big billboard.
Most images corrupt the smaller they get. You only see a smudge of pixels and colors instead of the logo image you once had. Avoid this by making sure, right from the beginning, that your logo works when it’s big or small.
Choose Colors to Evoke a Message
If you’ve gone through the steps above then it’s time to add some color. Don’t settle for any random color or picking your favorite color right from the start. Keep in mind that the color of your logo evokes emotions and sends out a message to your readers.
A recent report reveals that famous logos use color for a reason. Blue, for example, evokes a sense of trust and calmness. Red is aggressive and connotes action. Black is the top choice for formality while yellow is the choice for joy and energy.
Choosing the right colors for your blog logo sends unspoken messages to your readers. If they stumble onto your blog and see a pink logo, for example, they are likely to assume your blog’s content is for female readers.
A blog logo with a twist hits two birds with one stone. Take into consideration the logo for Amazon, where an arrow underneath the word starts from A and points to Z. This emphasizes the site’s marketing push that they sell everything.
Another famous example of a logo with a hidden meaning is the logo for FedEx. The space between the last two letters forms the image of an arrow. This emphasizes the company’s mission to deliver a parcel from one location to another.
Your blog can benefit from this kind of creative logo design. Not only will it make your logo more memorable but it will give audiences something to engage and share about on social media.
A majority of companies use a logomark, which is a type of logo that does not show the company’s name. You can consider the logo of Nike or Adobe as great examples of this. The other kind of logo is the logotype.
This is a logo that uses the company’s name. Great examples include the logo for Coca-Cola, Sony, and Visa. You should consider this type of logo if your company name is short, catchy, and easy to market.
There is also the combination logo which uses both the logomark and logotype images. McDonald’s and Starbucks are popular examples of this combination. You can consider utilizing both, especially if you’re building your brand on social media platforms.
Background Check for Originality
The final step is to always check for originality. Even if you know by heart that you designed your logo on your own you’ll still want to check. This helps avoid instances where your logo could be too similar to another blog or company’s logo.
By doing this check you can avoid legal issues in the future. This step should be a priority if you outsource the logo-designing job to a third party. It will guarantee that they didn’t get lazy and copied the logo of a different blog.
Build Your Logo Today
You don’t want to waste time. Improve your blog’s identity and branding by building your blog logo right now.
Don’t worry about designing skills. Can’t use Photoshop all too well? That’s no problem.
We have templates and an online logo making tool for you to use. It’s simple, quick to master, and easy to utilize. You can get your own custom logo in minutes.
If you don’t know where to start, you can message us anytime and we’ll get you started.