Top Logo Trends 2017
Just like fidget spinners and Beanie Babies, logo trends come and go.
So, why follow a trend, if it’s only going to last for so long?
Just because trends aren’t forever, doesn’t mean you should shy away from them in your logo design.
When you incorporate trends, you’re giving your audience a fresh take on your company. Instead of appearing outdated, trends allow you to appear current, innovative, and edgy.
And remember, you can always make changes to your logo down the road. As soon as a trend goes out of style, you can tweak your logo so that it stays current. As long as your logo is still recognizable, your audience won’t be bothered or confused by these small changes.
So, what are the hot logo trends 2017?
Keep reading to find out!
In an attempt to stand out from the crowd, many logo makers go for bold designs and complex imagery.
However, with so many complex logo designs out there, it can be tough to make yours stand out from the competition.
In 2017, designers have found the antidote problem:minimalism.
Minimalist design is a huge trend right now. Designers love it because it grabs the audiences’ attention in a way that is simple, straightforward, and professional. Audiences love that these logos tell what a company does with absolute clarity.
If there’s one thing companies are learning in 2017, it’s to be more authentic.
Distrust in big business is at an all time high, so companies need to find ways to relate to their audiences on a personal level.
Many companies are choosing to utilize their logos as a way to gain audience trust. And there’s perhaps no better way to do that than with a hand-drawn logo.
Unlike big business, hand-drawn logos give people a sense of warmth, credibility, and honesty. A hand-drawn logo may be just what you need to make your company more relatable to your audience.
“Remember back in the good ol’ days when…”
Whether you’re 25 or 65, you’ve got an ending to that sentence. That’s because everyone has nostalgia for the past.
More and more designers are capitalizing on consumers’ sentimentality for the past with vintage designs.
Vintage logo designs help consumers connect more readily with brands. And because these designs shy away from the modern, they can also help your brand establish a sense of credibility (even if it’s still fairly new).
4. Broken Letters
Broken letter form is a trend that started in 2016 and is expected to continue strongly into 2017.
This isn’t meant to confuse your child who’s still learning how to read.
Instead, broken letters are thought to be more eye-catching. Almost every logo consists of letters, so instead of getting fancy with the font, designers are turning to broken form to help make logos stand out.
5. Geometric Shapes
Why say it in words when you can say it with a simple picture?
This is the idea behind geometric shapes. They are a simple and clear-cut way to tell what your brand is all about without having to put it into words. Plus, they have that futuristic feel which helps consumers see your brand as innovative and edgy.
Logo Trends 2017: Wrap Up
Now that you know the logo trends 2017, it’s time to start incorporating them into your design.
However, not all trends work for all companies.Contact us if you need help creating a logo that incorporates trends and helps you connect better with your consumers.