Create a Logo That Rocks for Your Start-Up
Ready to launch your start-up? Do you have everything ready, from the company’s website to business cards? What about its logo?
Companies are spending millions of dollars on logo design for a good reason.
This element can make or break your brand.
A great logo should express your company’s strengths and personality. It also serves as a competitive advantage and creates a sense of familiarity. Its color and shape give your brand a distinctive voice.
Research shows that color boosts brand recognition by a whopping 80 percent. For this reason, it’s essential to create a logo in colors that reflect your brand and niche. You must also consider its design, typeface elements, and message.
Most start-up owners have a limit budget, so paying for logo design might not be an option. Luckily, there are plenty of tools you can use to create a logo that rocks. Here are some tips to help you out:
Spy on Your Competitors
The last thing you want is to create a logo that looks like that of your competitors. Before getting started, check out other companies in your niche. Look at their logos and try to determine what makes them stand out.
Pay attention to the mix of colors, shapes, and overall design. Logos reflect company’s visual identity.
For instance, if you’re selling sports watches, you need a logo expressing the dynamism of motion. Use bold, powerful colors, such as red, blue, green, and orange.
Come up with a logo design that helps distinguish your brand from its competition. It should be different from anything that’s already out there.
Get creative and play with colors and shakes. Don’t just throw a rectangular box and text on the page. If you need inspiration, look online for creative logo designs.
Choose the Best Colors for Your Logo
More than 93 percent of people look at visual appearance when buying a product. About 80 percent believe that color increases brand recognition.
Thus, it’s important to choose the right colors for your logo. Red reflects strength and power. It evokes strong emotions and increases appetite. This makes it ideal for businesses in the sports, food, and entertainment industries.
Blue calms the mind and gives customers a sense of security. It’s also a favorite choice for men. This color works well in IT, tech, and health care.
Orange expresses energy and warmth. Additionally, it creates a call to action, urging customers to buy. This color is perfect for those running an online store or a sports shop.
Pick the Right Fonts
When choosing a font for your logo, consider your audience and type of business. If you’re targeting osteoporosis patients, it doesn’t make sense to use playful fonts. Stay on the safe side and use professional typography.
Keep your fonts simple. Make sure they’re legible and relevant to your niche. Tweak an existing type face, such as Helvetica, to add personality.
Script fonts are associated with luxury and elegance. Handwriting fonts are welcoming and friendly. Sans serif fonts are popular among tech companies due to their clean design. Serif fonts work for just about any type of business.
Create a Logo That Your Customers Will Love
As you see, creating a great logo for your start-up isn’t that difficult. The key is to keep it simple yet creative. Dare to be different and think outside the box.
Over time, people will associate your logo with the business in question. This type of recognition increases brand awareness. It also helps you stay ahead of the competition and makes your products unique.
What aspects do you consider when creating a logo? Do you focus more on color, fonts, or message? Share your tips below!