5 Tips for Choosing Your Logo Graphic Design Image
Your logo is more than just an image. It is the cornerstone of your company’s brand. Aside from your company name, customers are likely to recognize a memorable logo.
A logo is the face of your company. It sets your company apart from the competition.
Are you looking for a logo for your small business? Think it’s time for a brand revamp? Want to learn how to pick an amazing logo?
If so, you’ll want some helpful tips. Choosing a logo is not a decision to make without careful considerations.
Here are 5 tips to choosing the best logo graphic design for your business.
1. Know Your Company’s Personality
Graphic design is all about personality. Your company’s personality should be evident in your logo.
How would you define your business’ personality?
Are you looking to be bold and trendsetting? Want to give off a feminine feel without being over the top? Looking to be an authoritative voice?
Know your company’s purpose and personality before choosing a logo. The colors, fonts, and imagery used in your logo should reflect your company’s principles.
2. Get in Touch With R.O.Y G. B.I.V
Colors are an important part of the logo process. Know which colors portray which feelings!
Looking to be youthful and bold? Choose red! Want to give off a warm feeling? Yellow and orange are the best.
Not only does color matter, but shade as well. A navy blue doesn’t give off the same vibes as baby blue.
Ensure the colors you choose properly reflect your company’s personality.
3. Font matters
Logos are more than just cool images. If your logo will include text, font is an important decision.
Font can make or break your company’s reputation. Certain fonts can make your business appear more trustworthy!
So which font is best for your logo? Know your options! There are three main font types to choose from.
Sans serif fonts
Online, sans serif fonts are all the rave. Some of the biggest companies around use sans serif fonts.
Ever heard of Google or seen their logo? If you want a fresh look with a unique font, sans serif is the way to go.
Serif fonts are common in print. A well-known serif font is Times New Roman.
Looking for a traditional logo? Want to give off a professional feel? If so, go the serif route.
Script fonts can be hit or miss. They are bold and unique, but can be hard to read. Ensure the font you use is readable. Don’t sacrifice readability for elegance!
4. Focus on Scalability
The logo you choose must be scalable. Your logo needs to be designed so that it can be used on a variety of media.
Your website will be used in a variety of places, including:
- Business cards
- Business letterheads
- Company swag (t-shirts, hats, etc).
This means your logo must look good when it’s big and small. The best way to achieve scalability is to have multiple versions of your logo.
5. Leave It to the Logo Graphic Design Professionals
Understanding the psychology behind a logo one thing. But do you know the ins and outs of graphic design?
Without understanding all there is to know about graphic design, your logo may suffer! When it comes to designing a logo, it’s often best to leave it to the pros.
Logo Graphic Design Experts You Can Trust
Looking to hire top notch logo graphic design? Need an eye-catching logo for your company? Want to rebrand your company’s website?
If so, DIY Logo can help! We specialize in graphic design. We are your logo experts!