Top 5 Tips for Creating Killer Logos
Do you need to design a company logo that represents all your company has to offer? This can be one of the more difficult parts of branding since your logo will be used in every aspect of your business, from marketing to invoicing.
Your logo is like the face of your brand. And it determines how potential customers will feel about your company at first glance.
Luckily, we’ve got some tips that will help you design the best possible logo.
How to Design a Company Logo You Can Be Proud of
Ready to design a company logo? Don’t rush into it just yet. Hopefully, you’ll only be doing this once, so it makes sense to take your time and get it perfect the first time.
Here’s how you can create a killer logo:
1. Be Original
This is the most important tip because plagiarizing another brand’s logo (whether intentionally or unintentionally) is a nice way to end up in court.
Legalities aside, you want your logo to be memorable, and not something that your customers have seen a hundred times before.
You also want to create something out-of-the-box. Consider what makes your company different, and try to convey that within your logo.
2. Know Your Brand
Your logo should be enticing a particular audience in the hope that they’ll become future customers. Your logo is also an introduction to your brand. That’s why it’s important to know your brand inside and out before you design a company logo.
What does your brand aspire to be? Is it quirky, contemporary, or conservative? What do your customers care about? Is your brand about evoking emotion or logical decision making?
You may even want to create a mood board and add imagery that represents your brand for inspiration.
3. Get Colorful
This is another reason why knowing your brand is so important. The colors you choose for your logo should represent your brand and convey who you are to your customers.
Research has shown a relationship between how a brand uses color and their customers’ perceptions of that brand’s personality.
Think carefully about which colors you want to use based on the emotions that these colors tend to be associated with.
4. Keep it Simple
Remember, you’ll be using this logo everywhere. It should look great both large and small (on mobile devices and laptops) and in color and black and white.
Consider Nike, one of the most famous logos in the world. Sure, it’s just a tick, but it’s also recognizable and is used on everything from clothes to pamphlets around the world.
Not only are complicated logos difficult to identify, but they often fail to engage prospective customers.
5. Consider your Audience
Adaptability and flexibility are hugely important when it’s time to design a company logo. In other words, your logo should be dynamic and able to be changed in the future.
Consider Apple’s logo. Sure, it’s just an apple with a bite missing. But it looks great while rainbow colored, black and white, silver, gold, or any other color. It has grown with the brand as Apple has changed its offerings through the years.
It’s a good idea to think about where you want your company to go in the future, and who will be buying your products. That way, you can use it in a variety of ways and appeal to a diverse spectrum of customers.