Like, Comment, and Share: Using Your Social Media Presence to Grow Your Business
Social media is popping now more than ever, and if you’re smart (and we know you are) you’ve noticed how beneficial this could be to your business.
The question is, how exactly do you jump on the bandwagon? After all, social media wasn’t made for business; it was made for teenagers who had nothing better to do than scroll through their phone. Right?
You couldn’t be more wrong.
Social media is a powerful way to get your voice out there, and if you work the system correctly, you’ll be well ahead of the competition.
Keep reading on to find out how you can use your social media presence to “Like” your way to the top.
Let Them Know You Are Human
First and foremost, being a robot doesn’t help increase your social media presence. If you want your audience to know more about you, let them see who you really are.
Show your followers your human side by interacting more on your social media accounts (and no, just throwing up a link and a generic business quote isn’t enough).
Respond to your audience when they interact with your posts, and be willing to open up to them on more than just a “strictly business” level. You’ll be surprised by how willing they’ll return the favor.
Be Consistent with Your Social Media Presence
When dealing with posts, consistency is key. Make sure you keep a constant presence. Humans love attention, and the more you give them, the more they’ll respond to your business.
Start by making a plan about what you’re going to post and when you’ll add the post online. Then decide how many times a week or month you’ll want to post.
How often you choose to post is up to you, but remember to keep up the posting once you get into the swing of things. An inconsistent business is a turnoff to a potential client.
Include Icons on Your Website
Whenever you see a website with a developed social media presence, what do you see? Social media icons.
Having the social media icons on your site makes it much easier for potential customers to track you down and follow your postings – which means more people to boost up your fan base.
Use All the Networks
Obviously, you’ve heard of the social media giants like Facebook, Twitter, and Instagram, but there are loads of other social media companies that also have followers who could help bolster your business.
Social bookmarking and reviews sites are a definite go, as well as unique social media like Foursquare. Ultimately, keep in mind that being social is about a lot more than the big names.
Link Your Social Media Profile to Your Website
Just like how you want to have easy access to your social media accounts through your sites, you’ll want to make sure that your accounts give your customers direct access to your site.
This can be something as simple as adding a URL link to a post, which will allow them to go directly to your webpage. And just like that, your number of potential clients will increase rapidly.
Have Your Content Align with Your Message
What good is your content if it doesn’t identify with what you or your business stand for?
The biggest reason you want to increase your presence on social media is for your fanbase to know who you are and what you stand for. What you post should build on the business motto and informs readers about what you do.
Avoid throwing up random posts for the sake of likes, because at the end of the day you won’t get anything out there to benefit your potential buyers.
That being said, don’t forget to be popular with your followers. Let them know you can be fun and still give the information you need to relay on your social media site.
Use Some Hashtags
Hashtags have been around forever, and they show no signs of going away. So why fight it?
Hashtags are legitimately used on every social media site, from the almighty Facebook, to Twitter, to Google Plus, and people love to use them and to see them be used.
Just make sure not to go overboard and throw up a hashtag every sentence. That just makes you look like a 12-year-old, and no business should be run by a kid.
Add Social Icons to Your Email
Hey, if you can add them to your website, why not put them in your emails as well?
Adding social icons to your emails allows customers to follow you after they’ve read your mass email. If they like what they hear in your email, and if they want to follow up to learn more, having the icons makes it easy for them to do that.
Eventually, they’ll even use the media platforms to make their way to your website – leading to even more potential sales.
See where this is going?
People love games, so if you want to have a fun and engaging way to bring in the crowd, go for something like a little trivia game.
The crowd loves it when you allow them to dig in and get active. This builds up engagement with your followers and lets them connect with your company while having fun!
A Logo for your Business
Do you want to know another way to strengthen your social media presence? Try adding in a logo that’s super hot fire.
At our site, you can craft your own logo that fits your company motto and gives off the aesthetic appeal you desire.
Don’t know where to start? Not a problem. Our blogs go in depth with all of the do’s and dont’s to make your logo awesome, and we give you a step by step run-through to help you with the entire process of making your new image.
Have a question you what us to answer? Reach out to us and we’ll help you with any concerns you may have. We look forward to hearing from you.