How to Use Color to Create Mouth-Watering Restaurant Logos
Opening a restaurant isn’t just about serving up delicious food – it’s about the total dining experience. It’s atmosphere. It’s service. It’s the interior decor.
In fact, every single detail that you focus on reveals itself to your guests in either a pleasing, or off-putting way. From the name of your business to your tagline, there’s more to creating impactful restaurant logos than what’s on the surface. In fact, researchers say choosing the right color can play a big part in how customers perceive your business.
But how do you know what’s best with so many options? For starters, it’s important to make sure your marketing strategy is rock solid. Next up? Hire a professional logo designer. And lastly, have fun with the process.
Whether you need the perfect Mexican restaurant logo or are in need of a vegan upscale restaurant logo, remember that color is one of the most important design components of all.
Four Components of a Good Logo
If you’re not sure about what the magic combo is, using the four components below are the only strategy you need. Consider which one to prioritize first and work your way through the list.
Choosing the right image for your restaurant can seem like an overwhelming task but it doesn’t have to be. Remember to take your time developing the image until it’s to your liking.
Rushing into deciding on a logo image is always a bad idea. Instead, make sure you’re absolutely confident in the image before you’re committed.
Several factors go into choosing great logos and finding the perfect font is at the top. The right type of font can make your restaurant look sophisticated and engaging. The wrong type of can give off an amateurish vibe and send potential customers running in the opposite direction.
You wouldn’t wear athletic shoes with a tuxedo, right? So why would you pair a sophisticated font with a cartoon character selling burgers?
A big mistake new restaurant owners often make is mismatching styles within their logos. Be mindful of this so it won’t send mixed messages to your customers about what type of establishment you run.
Color is one of the most useful tools when it comes to restaurant logos. Not only does color evoke a mood, but it also conveys the purpose of your restaurant. A common mistake is for restaurant owners to select colors based on their personal preferences rather than to promote the business.
Choose Your Restaurant Logos’ Color with Ease
A well-designed restaurant logo helps your customers identify your restaurant and its brand, even without words. It can serve as your calling card, communicates your online presence, and emphasizes how the public differentiates your restaurant from the competition.
The Psychology of Color
The colors you choose for your restaurant logos help define your brand identity. They also help stimulate your senses while making an emotional connection with your restaurant experience.
The color combinations you choose in your restaurant logos can also make your customers want to stay longer in your restaurant or hit the drive-through instead.
Warm colors typically have a sense of urgency behind them. Popular choices for fast food restaurants (think McDonald’s and In-N-Out Burger), warm logo colors translate into a quick experience.
If you’ve heard phrases like “seeing red” or “red-faced” you may already know the power of the color red and its profound physical and psychological effect on our bodies. Scientifically proven to raise our heart rates and blood pressure, red is frequently used in restaurants to communicate excitement, urgency, and power. The color red has also been proven to stimulate the appetite, so it’s a very common restaurant logo color to use.
While some people might associate the color yellow with optimism, others might see this color as a symbol of caution. Think construction signs and hazard signs. But aside from those cautionary color associations, yellow is used frequently to grab your attention in a positive way.
Subway and IKEA both use yellow in their logos, which seem to convey a positive experience. Just remember not to overuse this color if you’re creating a more sophisticated restaurant logo. With yellow, less is definitely more.
The color orange commands your attention. Not only does it give off a high-energy vibe, but it also communicates a fun and creative experience. Used with black and white, orange can make for an even more impactful logo.
Cool colors convey calmness, tranquility, and can actually help to lower a person’s blood pressure. Although cooler colors are not meant to stimulate a person’s appetite, research shows using these interior paint colors are more likely to have customers linger in your restaurant longer.
Dependable, serene, and calm, the color blue communicates trust and stability. If you’re wanting to drive the point home that your restaurant is here to stay, then choose blue for your logo color. Not only will your customers have a positive association with your restaurant, but they will feel relaxed.
When you think of the color green, nature should be at the top of your list. Lush, relaxing, and soft, green can be both safe and fun all at once. Punch up your logo with a bright green for some serious attention-getting tactics or neutralize it for a more sophisticated color palette.
Throughout history, the color purple has been associated with royalty, mysticism, and creativity. Purple is a peaceful and elegant logo color choice for upscale restaurants and artsy cafes. It can also add a layer of the exotic to your restaurant image.
The Right Logo Color Can Make All the Difference
We hope our guide helped you get one step closer to choosing the right color combination for your restaurant logos. For more great tips, visit our blog for a variety of topics.
And remember to contact us when you’re ready for our innovative and professional logo design expertise.