How to Pick the Perfect Corporate Color Combination for Your Logo
Are you losing customers because of a boring logo design?
If you have a new business, you’re probably in the process of designing your website and logo. Making the wrong choices about corporate color schemes could hurt your bottom line – and drive customers in the opposite direction.
You need to take a good look at the psychology of different colors and figure out what works best for your company.
You will definitely get some great ideas from this article. We’ll go through the major color schemes and give you some direction.
How old is your customer base? If you’re looking to sell to a younger demographic, you should look at color schemes that are bright red.
Red attracts the eye and stimulates the appetite. It is the color of excitement, passion, and danger.
Can you imagine a white stop sign? It just wouldn’t pull your attention like bright red octagons do.
If you’re selling to an older or more sedate crowd, skip the red logo or use smaller red highlights.
2. Orange and Yellow
Orange and yellow are widely used on products that are sold to children. They represent youthful energy and innocence.
While it’s okay to combine colors for your color scheme, you need to remember that your logo shouldn’t be too complex.
You need to grab your customers’ attention in an instant. Logos with too many colors may not be effective.
Instead of combining orange and yellow, just pick one. Remember, also, that your logo needs to work in black and white for some printed advertisements.
Green is a universal symbol of growth and health. It is widely used in the fields of finance and environmentalism to symbolize confidence and expansion.
Interestingly, the human eye can distinguish more shades of green than any other corporate color scheme. In other words, if you’re looking for a logo that relaxes your customers, you should consider “going green.”
Again, you don’t want to go overboard when you’re designing your logo. Keep the graphic streamlined and it’ll attract more positive attention in the long run.
Blue is often used to market to men. It’s often used in corporate color palettes to relax the target audience and to inspire confidence.
You can use blue to market to women as well. Studies consistently show that the color blue is used to create a sense of peace and harmony.
Should you use more than one or two shades of blue in your logo? Experts say no. Using several colors can confuse the customer and make them less likely to buy your product or service.
Experiment with colors and fonts until you have a workable corporate color scheme.
Purple is the least used color in corporate color palettes. Although it can convey a sense of royalty and exclusivity, it just doesn’t translate into a readable logo.
If you are going to use purple, make sure that there is enough “negative space” in your corporate color scheme.
In other words, you want a white background and enough contrast to make your logo pop out to the customer.
Pink is primarily directed at girls and younger women. If you walk down the toy aisle of any major retailer, you will see entire aisles that are devoted to the color pink.
Again, keep your target audience in mind. Many men wear pink shirts, but they might not respond to a pink logo or corporate color palette.
So much of sales is having to respond to what’s trendy, but there are some classic rules to follow as well. Pink for women and girls, blue for boys and men.
Unless you have a gardening or construction business, just skip using the color brown for logos or corporate color boards.
It has unfortunate connotations of rotten fruit, and customers probably don’t want to buy products that make them think of dirt and decay.
You are looking to design a logo that stands out to your customers. You want to have a memorable corporate color scheme, and brown is way off-trend right now.
Of course, if you really want to make it work, give it a try. Just put in some highlights of yellow, orange, or white. It’s difficult to mix brown with other colors.
You can also say goodbye to searching for a color scheme and just use black. It’s classic, it’s professional, and it can be used in a variety of media.
Once you design a logo, take the time to run it by several of your customers. Form a target group that can give you feedback. Logo design is about evolution, and you might find that it takes a few iterations to crown a winner.
Black is a low-risk choice, but it can be too somber for fun or exciting products. If you use only black for your logo, you could find that you’re blending into the crowd.
Minimalism can be a good thing but experiment with shapes and sizes before you make your final decision.
Corporate Color Palettes for Small Businesses
Starting a small business is a complex process, and unfortunately, there is a lot of room for error. Only one out of every 10 small businesses last a full decade, and you have to look beyond industry trends to determine what will work for your customers in the long term.
You know better than anyone what your business is really about. You’re going to want to work with people who share your vision and who have extensive experience designing logos.
Diylogo wants to inspire you and help you create an effective, enduring logo for your business. We’ve worked with a wide variety of business owners and are ready to work for you!
There is a wide range of choices when it comes to corporate color schemes and logo creation.
We can help you keep your logo classic, readable, and memorable. Take a minute and send us an email. We would love to make your acquaintance and are always ready to help!