How to Create a Great Logo Using the Color of the Year
There are over 30 million companies in the US.
That’s a very big number, right? But that’s not all. Studies show that each of these companies has a unique thing that makes it stand out from the rest.
What is this unique thing? Is it the products and services they offer? Is it the number of employees they have or the revenue they generate?
Well, the answer is simple- logos!
A company logo tells about a company’s culture, values, and what it offers.
As a business owner, you want to ensure that your logo stands out. How do you do you make it unique?
There are many methods of making your logo distinctive and memorable. In this piece, however, you will find information about one key method: the use of Pantone’s color of the year, ultraviolet, and the logo design templates.
Want to find out how? Just read on.
What Pantone’s Color of the Year Means for Your Business
According to Pantone, ultraviolet helps companies come up with logos that speak of originality. Color experts believe that this color makes businesses portray themselves as future-ready.
This is important as it will help businesses attract the modern client, who gravitates to future-oriented companies.
If not, here are more reasons why you should incorporate the color of the year, ultraviolet, into your logo.
1. Making a Great First Impression
Ultra Violet communicates in a positive way and has the power to calm nerves. All people, regardless of their age, culture, and gender relate to this color. We have a soft spot for companies and people that use this ultraviolet.
What does that mean?
If you incorporate this color into your logo, the target customers will fall in love with your company even before you tell them about the solutions you are offering. Simply put, you will be able to make a killer impression.
A great first impression will make people want to know more about your brand.
2. Avoiding Ordinary Logo Designs
I have been in the logo world for decades now and the most common mistake I see business owners make is using common logo designs.
What do I mean by ordinary or familiar designs?
If you are planning to start a coffee shop, you may be thinking of including the color brown or a mug in your logo. This may give you a beautiful logo, but trust me; there is nothing special or different about your logo.
Incorporating a shade of purple into your logo will help you create something that has not been seen before. Ultraviolet will give you a logo that’s personal only to your brand.
3. Evading Common Logo Design Trends
Trends are great but they don’t work in the logo world. I know you have read articles that told you to incorporate latest trends in your logo design.
Don’t be misled!
Following trends when coming up with logos will only make you look like everyone else. You certainly don’t want this, do you?
Avoiding design trends does not mean that you should not check out logo trends. On the contrary, you should keep checking to learn and avoid using the most common trends by mistake.
4. The Color Speaks of Professionalism
When coming up with a logo, you want to ensure the font, illustrations, and colors you use will make your clients see your company as a business made up of professionals.
The color of the year will not only help companies come up with a great logo, it will also help them create a great brand identity.
5. Helping Prevent Clip Art
When used correctly, clip art can help make a logo unique and memorable.
But let’s face it; not so many people have the skills to make logos stand out with clip art. That’s why most clip art logos look cheap and careless. You should do everything possible and avoid clip art when creating your logo.
Go ultraviolet, it will help you create a clear, simple, and unique logo that will always remain memorable.
Now that we are all convinced that Pantone’s color of the year, ultraviolet, is the way to go, let’s look at a few things that will help you use the color of the year correctly.
I. Know What Your Business Stands For
Before you incorporate ultraviolet in your logo, make sure you know what your business stands for.
- What’s your goal?
- What are your objectives?
- What solutions are you offering?
Take some time and study your company’s culture. This way, you will be able to use ultraviolet in a way that it will tell about your company’s culture, products or services, and the benefits you offer to clients.
II. Know Your Target Audience
Yes, people love beautiful things and are easily drawn to interesting, unique designs, and colors. However, you should note that having a beautiful and unique logo does not necessarily mean that your clients will love it.
You should take your time to understand your clients.
What do they love? Also, consider their gender, age, status, and occupation.
If you do this, you will be able to use fonts and colors right, which will, in turn, help you come up with a logo that not only beautiful but relevant.
III. Identify the Things That Distinguish You from Your Rivals
The only reason why your clients want your products or services is that you are offering something special or different from your competitors. Take some time and identify the thing that makes you different before you create your logo.
It could be an ingredient that you use when making your products. Whatever it is, make sure you know it before you start designing your logo. This way, you will be able to come up with a unique logo that is personal to your brand.
You will also be able to use the color of the year appropriately.
Where Do You Find Relevant Resources?
Having a colorful logo is great. However, you have to ensure that the logo you create is not only memorable but also lends you a great brand identity.
You can check out our amazing blog posts that can help you create the best company logo. Most importantly, you should consider using the color of the year, ultraviolet, when designing your logo. This color communicates in a positive way and will help your business stand out. If you encounter any problems, you can contact us for assistance.