How Color Psychology Helps Create a Strong Logo

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Did you know that the colors that we interact with can have an effect on our mood?

Some colors can make us happy, some can excite us, while others can even help to reduce stress. It’s easy to take colors for granted since they surround us in our everyday lives.

When it comes to creating a strong logo for your business, you can’t take color for granted. Instead, you should use color psychology to your advantage.

How Color Affects Us

Because we’re completely surrounded by different shades of color every day, it can be difficult to realize the type of effect they have on us. The effect can be subtle, even subconscious.

Despite it happening without us realizing, colors have a real impact on our lives.

For example, it’s been studied that blue-colored lamps can help prevent both crime and suicide attempts. Another example is the fact that wearing the color red has been found to make humans move with more speed and force.

We can use color to make a strong logo that hits home on the emotions we want our customers to feel when viewing our products.


Red is often seen as a color of strength. The emotions it evokes in its viewer are often more intense than other colors. Because of this, too much can sometimes be a bad thing.

The shade of red you choose is an important choice that can completely change the emotion it gives.

Bright red is seen as a vibrant and energetic color. It can make you feel excited and confident. It’s the color of passion and love.

A deeper and darker red, on the other hand, can be seen as evil and sinister. It brings about the idea of anger, such as the red in a furious face. When used minimally, it feels sophisticated, similar to a deep red wine.


Orange is an energetic color, similar to red. It’s no surprise that it’s used a lot in different sport team uniforms.

It’s a color that gives a sense of warmth and enthusiasm. Because of its association with citrus fruits, orange can give the sense of something being refreshing.

It’s a popular color to use during the autumn months since orange is often the color of fallen leaves. When used with black, it brings about the idea of pumpkins and Halloween.


This is the type of color that grabs your attention and doesn’t let go. This can be an asset when creating a strong logo. But if it’s used too aggressively, it can be a turn off for some people.

Warmer tones of yellow are seen as cheerful, warm, and inviting. Neon varieties make it feel more energetic and wild.

Too much yellow can cause frustration, so keep that in mind if you want yellow to be your primary color. It can also sometimes be difficult to read from far away, so it’s a good idea to offset any yellow text with a darker border.


If you’re looking to update your logo with a new color scheme, it’s hard to go wrong with green.

The calming effects of green can help a strong logo feel more inviting to its customers. It’s the color of the natural world, bringing about ideas of soft grass and the beauty that can be found in nature.

It’s often seen as a healing color and gives its viewers thoughts on health and good will. It’s the color of compassion.

Sometimes green can be the color of jealousy, such as the saying “green with envy”, but its kinder qualities overpower these kinds of thoughts.


Another calming color, blue is a universal favorite. It’s at home with any strong logo that wants to make a calm and serene impression.

With its association with the ocean and other bodies of water, blue can make people feel at peace. It’s a color that many people find to be non-threatening and inviting to look at.

Despite all of its good qualities, you have to be careful with blue. If your main product is food, for example, you should steer clear. A lot of people find blue to be unappetizing, perhaps due to the colors of spoilage and poisonous objects.

It can also feel sad to some people, bringing about ideas of sorrowful rains and depressing thoughts.


In the past, purple was a color only the rich could afford. Because of this, it’s seen as a royal color, something that is exotic and regal.

It’s also a color that gives the idea of high-status and hard work. For example, it’s featured in high-esteemed objects such as the Purple Heart.

If you’re looking to make a logo that really makes your customers feel valued and special, purple is a great way to go.


White is most often associated with ideas of innocence and purity. It brings about ideas of weddings and newborn babies. It can also give the idea of a blank sheet of canvas and invoke creativity.

This is a color that feels clean to look at, something that is untainted.

Too much white, on the other hand, can feel sterile and cold. It gives a viewer a similar feeling as that of a hospital and can make them feel uncomfortable.


Black can be a tricky color to work with when coming up with a logo design. Too much can give the feeling of something sinister or even evil. It also is the primary color for mourning and death, which will put off most customers.

However, it can also feel mysterious and intriguing. It makes a viewer want to find out more.

Black works great as an accenting color to strengthen the power of other colors used in a logo.

A Strong Logo Starts with the Right Color

Before beginning with your logo, take a closer look at the colors you want to use. Even a great design can be diminished by the wrong color choices.

Once you’ve decided what kind of color scheme works best for your customers, then you can move on to the finer details of the design. Don’t be afraid to experiment. Sometimes the most innovative of designs come from unexpected choices.

If you want to learn more about designing a strong logo, contact us today.