How to Choose the Best Fonts For Logos

fonts for logos

One of the biggest problems logo designers encounter is how to choose a font.

With thousands of fonts to choose from, how can you possibly know which one is best for your logo?

We can tell you. Read on to find out our top tips for choosing fonts for logos, so you can save time and make a great impression on customers.

Tips for Choosing Fonts for Logos

Serif or Sans-Serif?

This is one of the first questions to ask when choosing a font.

Serif fonts have extra details on the ends of letters, sometimes called ‘feet’. These fonts can look soft, traditional or elegant. Sans-serif fonts don’t have these ‘feet’ and look more striking and simple as a result.

The choice between serif and sans serif will depend on your brand’s image and the message you want to convey.

Make Sure They’re Compatible

It’s hard enough to choose just one font, but when you want to put two together, it creates even more of a challenge.

If you’re using more than one font in your logo design, make sure they work together well. If they clash, it could throw everything off.

If you want to create a hierarchy with your text and draw attention to certain words first, you can do so by using different heights and weights. Fonts with similar features will compliment each other well, but a mixture of bold sans-serif and script can look good, too.

Play around with different combinations and see what suits your brand best.

Make it Timeless

A great logo design stands the test of time. The world’s most famous logos have evolved, being tweaked and changed over the years, but all in all, they keep the same theme. That’s why you need to choose a font that won’t go out of style in a few years.

Jumping on passing trends may seem appealing at the time, but once something new comes along, you’ll have to redesign your logo. You’ll be better off creating something timeless.

Bold is Gold

You want your logo to stand out, not just on paper, but everywhere else, too. In order to achieve this, you need a font that’s bold.

If you choose something that’s too small or intricate, it won’t stand out. An effective logo is one that sends a clear message, and people shouldn’t have to get up too close to it to decipher it.

If you’re not sure if your font will stand out enough, see how it’s been used in famous logos.

Get the Spacing Right

Placing your lettering too close together will make your logo look cramped and hard to read. On the other hand, having great big spaces between letters is also a bad move. It will make everything seem disjointed and stop it from flowing. Finding a balance between these two extremes is key.

When choosing fonts for logos, make sure the spacing is just right so that it’s clear and easy to read, but still joins together beautifully. Julius Sans One and Bobber are good examples of fonts with effective spacing.

Create Your Own Logo

With these tips, you can choose a font that looks great on your logo and matches your brand’s message.

Try out different fonts in our easy to use logo maker and get started on creating your new logo.

Need help getting started? Contact us!