Feast Your Eyes On This: 6 Tips For Designing Your Restaurant Logo
A logo tells customers a lot about your brand, even before they walk through that door or click on your website.
That logo will be one of the very first things a new customer will see, so it’s important that you ensure that they will continue to remember it even after they’ve left. A good restaurant logo design can seem like it’s hard to come by. But with a little help and some creative work, anyone can come up with a great design.
We’re here to help you with that. Keep reading in order to find out some logo design tips to make your restaurant the cream of the crop.
1. Research Before You Begin
Before beginning your restaurant logo design, do some research. Look up some of your competitors. Search for the biggest restaurants that make headlines.
Make notes about each of them. What do you like about their logos? What do you dislike?
With these notes in mind, you’ll gain a better idea not only on what you appreciate in a logo, but you’ll also know what’s already out there. It’s no good to make a copycat design and this way you can be confident you won’t do that accidentally.
2. Pick Cohesive Colors
Colors are more than just something pretty to splash onto your restaurant logo design. Colors can have a psychological effect on us. Use this to your advantage to draw people in, rather than repel them.
When it comes to restaurants, you could choose greens and browns. Since these colors are so earthy, they bring about the idea of growing foods and plants which could get viewers into the mindset of wanting to eat.
On the other hand, warm reds and yellows can look inviting. Like an invitation to come into your restaurant.
Whichever you choose, just make sure those colors all work well together. It’s a good rule of thumb to always pick a color scheme that looks cohesive. You don’t want to pick too many clashing colors as that will automatically deter people away. Sometimes even a monochromatic color choice would be best.
3. Keep Variety in Mind
Your logo will be used in a myriad of different ways. Signs above your front door, posters, websites, mobile devices, menus, and more.
When coming up with your restaurant logo design, you have to keep in mind all of these different ways that your logo will be used. It’s no good to simply focus on one aspect, but neglect the others. You want a flexible design that will be able to handle going from one advertisement to the next.
Test out your logo in different sizes and formats. Come up with a shorthand version that can go on small mobile devices easily. This way your logo is always clear and concise no matter where it is being viewed from.
4. Choose the Right Shapes
Have fun with the shapes you pick out. These shapes shouldn’t be overly complex, but you can find a lot of different ways to use simple shapes to enhance your design.
For example, as a restaurant that specializes in pizza, perhaps a simple “c” could be turned into a pizza pie with a slice taken out of it. Or a “v” could be a slick of pizza sitting in the middle of your restaurant’s name. Alternatively, the entire logo could be enclosed in a circle with a smaller circle bordering it, signifying the outline of the pizza and the crust.
These kinds of choices bring a lot of interest to a design and can be a lot of fun to brainstorm. Try out several different ideas before settling on one. This way you’re bound to find the one that suits your company perfectly.
5. Use Clear and Legible Fonts
When choosing a font for your restaurant logo design, make sure that your text is easy to read. It does you no good at all if no one can make out what it’s supposed to say. Then no one will know where to go!
In order to help ensure that your text is legible, even from a distance, do some tests on the font.
Make it bigger and make it smaller. Print it out and tape it to a wall and then see how far you can go before it’s impossible to read. Hand it out to some other people and see if they can correctly read out the name without any trouble.
These kinds of precautions will help you in the long run. It may be more work in the beginning, but it will save you from a lot of wasted time and resources. There’s no reason to put too much work into a logo that can’t be understood.
Also, you want to find a style of font that really shows your customers who you are as a restaurant. If you want to present it as a little more high-class place, then perhaps a cursive font would work best. If you’re a family restaurant, on the other hand, larger and more “fun” fonts would be better.
6. Stay Simple
Above all other tips, the best thing to keep in mind is that you don’t want to get bogged down with the details. It’s always best to keep a logo simple and clean. Too many complicated details will make it difficult for customers to remember the logo once they leave your restaurant.
You want as many people to recall your logo as possible. Keeping things simple and concise will go a long way in helping achieve that.
Before you declare your logo complete, set it aside for a few days. Don’t look at it, don’t even think about it. You want to give yourself some distance from it so that you can look at it with fresh eyes.
When you look at the logo again, try to think of it as a new customer seeing it for the first time. With this kind of mental distance, it will be a lot easier to make edits.
Those edits will help ensure that your logo is clean, simple and ready for its big debut.
Your Restaurant Logo Design Will Keep Customers Wanting Seconds
With a logo design that is appetizing to look at, customers will want to eat at your restaurant. When preparing to do your own restaurant logo design, keep these tips in mind. They’ll help you get the most out of any design choices, while making your customers hungry for your food in the process.
Want to talk more about logos? Contact us today!