What You Can Learn From Iconic Fashion Logos
Designing a logo for your fashion brand is a serious business.
It could be the difference between launching a wildly successful new chain or falling flat on your face.
The global apparel market is valued at 3 trillion dollars. If you want to be part of that, you need the right logo.
Taking inspiration from the most iconic fashion logos is a great place to start your design process. Why not learn from the best?
I’ve listed three key things that every new company can learn from the world’s biggest fashion brands.
Ready to create a logo that stands the test of time?
Let’s do this.
1. Make Your Logo Tell a Story
Some of the most successful fashion logos draw from rich histories and interesting stories.
Hermès horse and carriage logo speaks to their early beginnings as a workshop in Paris, creating luxury bridles and harnesses.
Look at the history of your brand, and ask yourself how it could be included in your logo. It could be a reference to your first premise, your founder, or a product you specialize in.
For example, if you started out as a hat shop in building 23, your logo could be a top hat with the number 23 cut out. The story doesn’t need to be obvious – it just needs to exist.
A good story ensures that your logo has meaning, which makes it much more interesting to customers.
2. Keep the Design Simple
Look at one of the most famous fashion logos of all time: the Nike swoosh.
Is it complicated? Busy? Detailed? No – but it is successful.
Nine out of ten times, a logo which is simpler looks better. Minimalist logos are easy for customers to remember, more likely to become ‘iconic’, and more versatile.
A logo that has too much going on looks confused and desperate. And it’s likely that you’ll be tempted to change it over time.
Know exactly who you are, then express that clearly with a bold, timeless logo.
3. Consider All the Places Fashion Logos Are Used
Your logo isn’t just something to stick at the top of your website or print on the back of your business card.
It needs to be suitable for use across all of your products, whether they’re shoes, handbags, clothes, or accessories.
Consider how easy your logo will be to reproduce on different items, how likely customers are to want to wear it, and how easily recognizable it is.
Make sure the design and meaning are still clear when it’s presented on fabric rather than a computer screen. Some logos can become badly distorted, hard-to-read, or confusing when they’re rendered on physical items.
Before settling on a final design, be sure to print it onto several products as a test.
How to create the perfect logo
Creating fashion logos isn’t like creating logos for other businesses. If you get it wrong, all your products will be affected.
Make sure you do your research, hire a good logo designer, and draw inspiration from the most iconic logos and you’ll be in with the best chance of success.
And always test your logo on a variety of different fabrics before