Everything You Need to Know About Watermark Logos
Watermarks are a handy way for photographers and artists to sign and stake ownership of their work.
They’re also a great opportunity for these same artists to add a recognizable flair to their work, like a signature.
But is that all there is to it?
And should you consider getting one for your work?
Today, we’ll be discussing why professional photographers and painters use watermark logos. Not only that, but we’ll also put the process behind using them under the microscope, so you can get yours set up, as well.
Watermark Logos: A Closer Look
Watermarks have been around since the early days of print media. It’s safe to say the practice of signing your work so that nobody steals it is as old as the practice of publishing photographs.
Still, it’s worth taking a look, first, at some of the reasons why it’s such a pervasive practice.
It’s nothing new to say that most, if not all businesses have the same desire when it comes to their name and corporate image.
Say it loud, and say it proud.
It’s the entire reason businesses design and use logos: to make an impact. This works on a psychological level, appealing to human beings’ attraction to design and pictorial elements. Something that “grabs our eye”, is likely to hold fast in our memories.
Now, traditional marketing provides plenty of opportunities for this kind of branding. Everything from your company logo to the jingle you write for your radio ads can help spread the word about your brand.
But there is an opportunity with watermarked images, an element that many businesses have to use anyway, to protect and brand yourself. Every distinct visual layer you can add to your business content is an opportunity to create a connection with readers.
After all, every distinct visual layer you can add to your business content creates a new connection with readers.
Three Major Benefits To Using A Branded Watermark
Incorporating your branding into your watermarking is a great way to spread your influence, through your work.
It’s a move that, if done properly, comes with a host of very specific benefits:
It Creates A Unique Calling Card.
The simplest benefit to this kind of watermarking, we’ve already mentioned: it builds brand recognition. Spread your logo, motto, or other iconography more effectively by putting it right into your image watermarks.
It Elevates The Perception Of Your Brand’s Quality.
Creating a watermark that uses your logo and looks good is no small feat. You’ve got to make it look classy – there’s no skimping on time or design tweaks, here.
The upside to all of this investment is that it also makes your brand seem professional and high-end.
Guarantees credit, no matter where your content ends up.
No matter who pirates your content, so long as it’s watermarked with your distinct brand, you won’t go uncredited. While it’s not a copyright, there is a certain amount of security that accompanies using one.
Why An Image Or Logo?
There is a minor concern some companies have during the design phase of creating their watermark.
And that is one question: “Do I need to put so much time and effort into designing a graphic?”
“What if I just put my contact information over the image?”
This is actually not uncommon, and there’s nothing inherently wrong with it. Many businesses who use watermarks in their material will add a transparent version of their contact details over it.
Still, while there’s nothing wrong with this tactic, it does carry a fairly big risk: text-based information is easy to crop out of a picture. With the right software and a little know-how, text can be erased almost automatically.
It’s for this reason that we use designs and logos with flair. Insignias that are recognizable and stylish and add serifs that aren’t easy to miss, and will be even less likely to be removed.
Different Ways To Use Your Watermark
In watermarking, no two styles are created equal.
Depending on your business, the image, and where you plan on sharing it, there are dozens of directions you could take.
We’ve taken the opportunity to lay a few of them out, on your behalf, below:
Full logo or style element?
Using a reproduced version of your business’ full logo as a watermark works well for simpler logos, with no more than three colors. While it’s important to have a distinctive watermark, you also don’t want something that clashes with and ruins the image itself.
Alternatively, you could use style elements and symbols from your full logo, but only if these are instantly recognizable. If your logo features a small crest, make sure the crest is identifiable without the rest of the logo. If it is, then you’re in luck!
A Branding Bar
A less integrated way to handle watermarking is to create a small, solid bar across the top or bottom of your image. Inside that bar, add your details.
This works on the assumption that somebody who finds your image will do the honorable thing and credit you for it. Obviously, this is not always the case, and this kind of watermarking could be removed quite easily. Still, a branding bar does convey elegance and a lot of confidence, both of which can be valuable marketing.
This is a fun and unique option for designers who are very proud of their work.
Incorporate a small photo of yourself along with your watermark, into the photo itself. This can be designed like an inset, the type that authors use on the back of their novels.
Are You Ready To Use Watermark Logos In Your Content?
Ultimately, the choice of whether to use a watermark comes down to personal preference, and what you’re trying to accomplish with it.
With the right design elements, this can be a handy tool for stamping your ownership on a photo or painting. Alternatively, if handled incorrectly, you stand the chance of ruining the impact of your work by “drawing” all over it.
And, with developments in technology, every year we get closer to a point where watermarks won’t be effective at all anymore. What use you can get out of it really comes down to how much research you’re willing to do.
Whatever you decide, always remember: this is a marketing element as well as a security measure.
Make sure it looks good.
Looking to make a splash with your photography service? Interested in more tips for your business logo? Visit us today, and learn how to do it yourself!