The Key to Designing a Great Education Logo
Logos are one of a business’ signature attributes.
A logo should capture the entire essence of the company all in one little image or symbol.
Keep in mind that a logo isn’t just a pretty little picture. It’s something with deeper meaning and hypnotic elements that cause people to think and feel certain ways.
There are many different subcategories in the education field that should be considered when designing custom logos.
Companies should include certain components in education logos so people recognize the mission and purpose right away.
Here are a few tips on what to include in an education logo that will attract the perfect audience to your business or brand.
Choose the Right Style
Since education is such a broad field, choosing the right style for the company’s identity is important.
Figuring out the overall mission of the business is first. Is it a daycare for younger children? Or maybe a college program. Or even counseling or tutoring services for students.
The type of business will set the tone for what style of logo to implement.
The style of the logo will give it a personality. The logo may need to be more child-friendly or more serious and mature.
Be sure to consider principles that the company is founded on and symbolically include those in the design.
Pick the Right Colors
Psychology has proven to us that colors play an important role in manipulating thoughts and emotions.
This is information that all good logo designers consider while creating custom logos.
Again, you want to start with the companies identity and target audience.
Consider whether you’ll make one color the primary focus or if you’ll mix colors equally to create the overall feel of the logo.
For younger children and families, sticking to a combination of vibrant primary colors, like yellow, red and blue, can keep the logo very simple and appropriate. You can also use bright orange for adding a sense of fun.
You may want to keep blue as the dominant color if there is a counseling or a nurturing quality to the business. Use browns, dark yellow, greens and other earthy shades for a school or company that has a refreshing, natural or mature brand.
Colors range from bright to darker hues so play around with the different ends of the spectrum for colors you choose.
Take Typography Seriously
There are a million different fonts in the world of typography.
The font in a logo is important because it can completely change a brand’s identity if not chosen correctly.
Sometimes you can get lost in options but remember to go back the aim of the company’s logo.
To make things simple, begin with narrowing down the style of font and stick to choosing from those. For example, if you’re going for bold fonts versus cursive.
If you’re going with a playful theme then stick to fonts with bubble letters, curvy edges, different sizes and heights and childlike writing.
Fonts that are basic, such as Helvetica and Verdana will work well for including many ages. Adding cursive, calligraphy or slanted fonts can add a sense of sophistication to a logo.
Don’t be afraid to mix fonts together for logos with taglines.
Taking your time to capture the audience’s interest is important when choosing the best fonts for logos.
Include Relevant Images and Symbols
There are some universal symbols that automatically make people think of particular things when they see them.
You wouldn’t think chef hat for a fashion logo or high heels for a food logo.
Include general symbols if you want to keep the message clear and at the forefront. For instance, adding building blocks and other toys may be appropriate for daycare while graduation caps will appeal for high school ages and above.
Your images and symbols should also keep up a certain quality that represents the brand.
Cartoon characters versus a minimalist image will set the tone for who may take interest in your business.
Avoid cluttering your logo with bulky images. Eliminate grainy pictures to ensure the quality of the logo.
Give your education logo meaning by capturing the quality and identity of the business.
Include elements that encompass the company’s values and mission without overcrowding the logo.
Most of all try not to overthink it and have fun with the process. If you have any questions, drop us a line!