Designing Floral Logos that Bloom with Creativity
Whether you’re running a folksy garden center or a cutting-edge software company, there’s a floral logo out there that will work for you.
Floral designs are extremely versatile and can convey all sorts of different messages depending on the style you choose – which is why the right choices are so vital.
For example, geometric flower designs communicate modernity and practicality, while a vintage, watercolor flower design could paint your business as traditional and creative.
If you’re stuck for ideas, keep reading.
We’re sharing loads of tips for creating beautiful floral logos that perfectly represent your business.
Choose a Flower with Symbolic Meaning
Knowing the meaning of different flowers can help you to choose a design with the right symbolic meaning.
We all know that roses symbolize love and romance, but what if you’re not designing the logo for a wedding company?
Luckily, there are plenty of flowers with alternative meanings:
- Daisy – innocence
- Freesia – friendship
- Lily – purity
- Orchid – elegance
- Snowdrop – hope
- Sunflower – dedication
Using pre-existing meanings is a great way to get inspiration for your design. A cute daisy could be perfect for a preschool, an orchid could represent a high-end clothing brand, and a sunflower could work well for a teaching school.
Choose the Right Style
The style of your logo is even more important than the flower you choose, as it conveys key messages about your brand identity and business.
We’ve shared a few examples of different styles and the kind of values they communicate to potential customers.
Want to incorporate flowers without making your logo look dated, old-fashioned, or dull?
Geometric designs are extremely on-trend right now, meaning they’re ideal for companies which want to come across as modern, fresh, and exciting.
Try creating a regular flower design, then reducing it down to a few geometric shapes. To save time and effort, you could even use a logo design tool that automatically converts photos to low-poly images.
Want to go for a traditional, artistic, or homely logo design?
If the answer’s yes, choosing a watercolor effect for your floral logo is a good move.
You could draw out a basic flower shape in black, then loosely fill it with a color in a brushstroke style. Alternatively, you could avoid harsh lines altogether and use a soft watercolor flower as the centerpiece for your logo.
There are loads of free watercolor brushes and textures available for graphic design programs, so download a few and start experimenting.
Logos which appear hand-drawn can work really well for certain creative businesses.
Are you creating the logo for an art supply shop? A stylized, hand-drawn flower is a great way to remind people what they can do with your tools.
Need a logo design for a child care center? A flower which looks like it’s been drawn by a child instantly tells people what kind of business you’re running, and suggests that you value creativity in the children you look after.
Think carefully about your values and what you’re trying to communicate via a hand-drawn logo.
Want to show that your business is modern, tech-focused, and exciting?
Using a 3D style in your floral logo will help you to clearly convey that to potential customers.
You could create a flat tile in the shape of a flower and show it from an angle, create an impressive 3D flower using one folded ribbon, or show multiple flowers overlapping one another.
It’s important to keep it simple when going for a 3D design. A minimalist design that’s well polished is better than one that’s complex but poorly finished.
Experiment with Color
The right color palette will make a huge difference to the impression your logo makes on potential customers. Good color choices make a logo eye-catching, exciting and unique, while the wrong choices can ruin an otherwise great design.
Using unusual color combinations is often a winning choice.
If you think that all floral logos need to use soft pastel colors, why not try making the logo black and white?
If you think a rose logo needs to be red, try it in bright orange or blue instead.
Making unexpected color choices stops your logo from looking cliche and makes it more memorable.
If you’ve settled on a final design but aren’t sure about colors, try creating 5 – 10 versions of the same logo using different color schemes. Compare them side-by-side and get input from other members of your team.
The most unlikely color choices are often the best, so keep an open mind.
Repeat a Floral Pattern
Do you want to incorporate floral design into your logo without making a flower the centerpiece of your logo?
Using a repeating floral pattern is a great way to achieve this. You could choose a different image as the central element of your logo, then tile a floral pattern in the background.
Alternatively, you could use a floral pattern as an alternative to filling an element of your logo with color. For example, a watering can shape filled with pink and yellow flowers.
Even a very subtle floral pattern can work well – for example, a ring of petals encircling the rest of your logo, or a repeating leaf design as a border.
If you want a floral logo that doesn’t scream ‘florists’, then using a subtle flower pattern is a good move.
Blend Flowers With Other Elements
Flowers bring growth and connection to mind, so they’re a great symbol to combine with other elements of your logo to emphasize your values.
For example, if you’re an IT company with a focus on helping businesses to grow, your logo could show a flower growing out of a computer mouse.
If you run a bookshop, you could show a bouquet springing out of the pages of a book.
Floral logo designs don’t have to be 100% flowers, so don’t be afraid to combine them with other elements for the best effect.
Why Choose Floral Logos?
Creating floral logos helps you to communicate values like growth and nurturing, lets you take advantage of flower symbolism and allows you to get creative with colors and styles.
Floral logos can work well for so many types of business – not just florists.
If you’re still not sure exactly how to design yours, check out our blog for more inspiration.