How a Graphic Design Maker Can Help Market Your Brand
If you’re a small business owner, you’ve probably heard a lot of talk about branding.
Is it really that important to brand your business? Think about it this way. Why do people pay $5 for a Starbucks coffee when they can get the same for $1 at the diner next door?
The answer is branding. And one of the best ways to market your brand is to create a strong, standout company logo.
Although this sounds simple, creating a logo from scratch involves careful planning. To make the process easier, you can use an online design maker to craft your new logo.
Read on to learn more about the importance of branding and how a design maker can help you better market your business.
Benefits of a Company Logo
A logo conveys your product’s specific message to your target audience. Consider three reasons why this is so important.
Makes Branding Easier
Your carefully designed logo will appear on your website, business cards, and advertising. Each of these elements plays a vital role in marketing your brand to your audience.
Once your brand becomes known, your customers will respond positively whenever they see your logo. Combined with good marketing strategies, your logo can contribute a lot to your company’s sales.
Provides Instant Recognition
What’s the first thing your picture when you hear the word “Nike”? How about McDonald’s, Google, or Coca-Cola?
More than likely, you envision the company’s logo. It’s no coincidence that the world’s most powerful brands have the world’s most recognizable logos.
A well-chosen logo can provide the same instant recognition for your small business. Your customers may not immediately remember your company’s name, but they’re sure to recall a compelling logo design.
Your company logo demonstrates confidence and professionalism. It differentiates you from your competition and shows the values of your business.
A poorly designed logo can have the opposite effect. It may give customers the impression that you’re an amateur or you don’t take enough pride in your work.
Using a logo design maker will make you appear like the professional you are. It will also give you an advantage over other businesses that don’t use a logo.
How to Create a Strong Brand
Now that you know the importance of branding your business, are you ready to design your logo?
Not so fast. Creating a standout logo involves more than a few clicks in an online design maker. Here are four key elements of a strong logo that will help you build your brand.
1. Get Creative with Design
Choosing one image that will encompass your entire brand is a daunting task. Should you play it safe and stick with something familiar, or go out on a limb and create something bold?
To begin with, write a creative brief of your company.
- What values does your brand represent?
- What tone do you wish to convey? What mood are you hoping to create?
- Who is your target audience? What appeals to them?
- What do you like (and dislike) about your competitors’ brands?
Another consideration is how to best incorporate your company name. Should you use the entire name, a nickname, or just the initials?
You may be able to draw inspiration for a logo directly from your company name. Is there a homonym or homophone that you could illustrate visually? Can you create a pun from all or part of the name?
If your name doesn’t provide artistic inspiration, focus on what your company does. Try to think outside the box, though, and come up with something other than the obvious.
Just because your company makes doors doesn’t mean you must have a door in your logo.
2. Choose the Right Colors and Font
Different colors evoke different emotional responses. Here are a few of the most common ones:
- Red: boldness, energy, youthfulness
- Orange: cheerful, confident, friendly
- Yellow: optimism, warmth, clarity
- Green: peace, health, growth
- Blue: strength, trustworthy, reliable
- Purple: creative, quirky, imaginative
- Black: power, mystery, elegance
The colors you choose for your logo should match the mood and values of your brand.
The font is often overlooked or only considered as an afterthought, but it’s a crucial element of any logo. Like color, the font you choose will convey a certain mood or feeling.
Your font selection should attract and hold your audience’s attention. It should also be easy to read at any size and harmonize with the other visual elements of the logo.
3. Stand Out from the Competition
Once you have an idea for your logo design, print it out and line it up next to your competitor’s logos.
Is your logo eye-catching, or does it get lost in the crowd? If your logo looks like everyone else’s, you still have some work to do.
What’s better about your design? What’s better about your competitions’ designs? If you’re uncertain, enlist the help of your family, friends, or employees.
What do they like and dislike about your design? What kind of impression does it leave them with? Listen carefully to their feedback and tweak your design accordingly.
4. Make Your Audience Feel Something
Now that you have a design in mind, make sure it presents your company in a positive light. Your logo should convey that your company is trustworthy and approachable.
What if you’re competing against larger, well-established companies? You may want to consider creating a mascot for your company logo. A cleverly designed mascot can add serious marketing power to your brand.
Mascots give the impression of friendliness and create feelings of trust. This could make your company more attractive to new customers or those who prefer to support small businesses.
Which Design Maker Should You Use?
The thought of creating your own company logo may seem overwhelming, but it doesn’t have to be.
With the help of our online design maker, you can create your own attractive logo that will help you better market your brand.
Are you ready to get started? We invite you to try our online logo maker free, with no obligation. As you peruse our collection of example logos and design templates, you’re sure to find the inspiration you’re looking for!