How to Create a Logo From Scratch

When you think of a banana, does the Chiquita logo come to mind? What about when you think of the store Target? Does their iconic red and white target board logo spring to your brain?

That’s because logo’s leave a lasting impression on people. So whether you’re a business looking to establish your brand or a sports team setting themselves apart from their competition, you need to know how to create a great logo.

But creating a logo isn’t easy. That’s why we’re sharing with you how to create a logo.

Why Learn How to Create a Logo?

There are several important reasons why creating your own logo makes a lot of sense. Most importantly, they make great first impressions and if the logo is really great, they’ll make great lasting impressions. But that’s not all, they:

  • Attract new customers or fans
  • Stand out from your competition
  • Helps retain loyal customers or fans
  • Builds trust

Here’s what you need to know to create a logo that will leave a lasting impression.

Be Appealing and Unique

Let’s face it, people are drawn to attractive and interesting things. Your logo is no exception. You want your logo to stand out and be remembered. That’s because your logo will be the first impression your clients or fans have of you.

So be interesting. Be outrageous. But don’t be boring. Virgin Atlantic doesn’t have a plane as their logo. Jaguar’s logo isn’t a car. So think outside the box.

Don’t forget to check out what your competition has done. The last thing you want to do is create a logo that customers easily confuse with your competition.

Understand Your Brand

In order to learn how to create a logo, you must know what your team or company stands for. What is your ideology and how can you convey that within a logo?

Understanding your brand is imperative for any successful business. If you don’t know what your company is about, how can your customers?

Use Fonts and Colors

Since a logo is all about the visual, it makes sense that both fonts and colors will feature heavily in how your logo appears. You also need a way to fill in the negative space within your logo.

Choosing a font depends on your brand. If you’re a law firm, you want to choose a bold font that conveys trust and action. However, if you’re selling novelty items, you’ll want to choose a more whimsical font to show off your silly side.

Don’t forget that colors are closely associated with emotions. Which colors you choose are vitally important. Here’s a run down of the colors and their emotions.

  • Red: energetic, passion, action
  • Orange: optimism, social communication
  • Yellow: cheerful, intellectual
  • Green: growth, balance
  • Blue: tranquil, trustworthy
  • Purple: spiritual, wise
  • Black: credible and powerful
  • Grey: compromise, indecision
  • White: simple, clean
  • Pink: fun, silly
  • Brown: rural, steady

Keep It Simple

Your brain has difficulty sorting through too much stuff at once. When that happens, you tend to feel frustrated and confused so often you’ll just find something else to focus on.

So keep your logo simple. It doesn’t have to have bells and whistles, it just needs to pack a punch. The Amazon logo only features its name with an arrow pointing from the A to the Z. Simple, yet powerful.

Creating a logo doesn’t have to be difficult. Using our online tools, we’ll help you design the perfect logo for your team or business today.