How to Create a Logo That Resonates With Your Target Market
It takes 10 seconds for consumers to settle on their first impression of a logo, but it takes up to 7 impressions for people to recognize the brand and their logo.
The drive to appeal to everyone is tempting but it’s unrealistic. When only a small percentage of the population is going to recognize your brand, you want to make those impressions stick. Branding specifically to your primary target market maximizes impressions and, above all, retention.
It all starts with your logo. A strong logo demands attention and drives engaged consumers to click and browse. Develop a logo that resonates with your audience.
Not sure where to start? DIYLogo has compiled a cheat sheet to help you design the best logo for your market.
Know Your Primary Target Market
First thing’s first, who is your primary target market. In order to understand what you’re designing, you have to know who you’re designing for.
Logos are very important to your brand’s platforms, especially social media.
According to Buzzstream, 50 percent of people follow 1-4 brands on social media, 26 percent follow 5-9 brands, 22 percent follow 10 or more brands, while 3 percent follow zero.
In order to successfully keep users liking and following your brand, you have to align with their needs.
As the great Warren Buffet said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
To build a strong reputation, find the target market that ascribes to your values and has the potential to become loyal consumers.
Every business should have a strong idea of their primary target market. It’s more than just knowing demographics. Create a profile of your ideal clientele. What are their interests? What is their lifestyle?
A powerful and helpful tool to understand your market is to literally create a profile. Give your customer a name and discover their character. It helps to view your target market as an actual individual with a name, interests, and general lifestyle.
Once you know your primary target market inside and out, you can start the fun stuff!
Have a Branding Guide
Branding guides are indispensable tools to hone your design and maximize your reach to your primary target market.
Branding is the face of your business. It’s what you wear, colors, how you act, and how you portray your values. It’s helpful to create a tangible guide to workshop how you’d like to portray your business, color schemes, and to ensure that your tone aligns across multiple platforms and departments.
A successful branding guide contains several features that will help you and others keep in line with your brand.
What Does a Branding Guide Contain:
- Logo Guidelines
- Image Guidelines
- Website Guidelines
- Design Templates
- Color Palette
- Approved Fonts
- Voice and Tone
- Social Media Policy
Establishing firm guidelines will help you, your design team, and any third parties understand your branding vision and eliminate any errors in graphic design. This is particularly helpful when you are outsourcing design work or lending your brand to another company.
Share your branding guide for media or press purposes to align with your business. Remember to stay consistent across all of your platforms. Your website, social media platforms, and print materials should all have the same look and feel.
Choose the Right Colors
Logos have a colorful history. What began as simplistic logos have changed over the years to incorporate more 3-dimensional attributes. We don’t mean that the logos are literally jumping off the page, just that they’re well-rounded in their design.
A large reason for that is the unique use of color that many brands use. It is scientifically proven that color plays a big role in a consumer’s overall impression of a company.
Different colors evoke different feelings. When you choose the right colors for your business, think about the feelings you’d like ascribed to your business.
For example, do you take pride in your professionalism? Perhaps you’d like to choose the regality that is associated with the color purple. If you’re opting for a more fun, playful, and cheerful vibe, accent your logo with yellows and oranges.
Don’t underestimate the power that color has in your logo and overall business. Making the right choices now will help you build your brand and reach your target market.
For some extra inspiration, check out this helpful color guide that matches feelings and attitudes with colors and logos from popular brands.
Choose the Right Designer
Many businesses don’t have the time, resources, or design expertise to develop a logo that really captures the essence of their operation. That’s why businesses are choosing professional tools to help them design a logo that says it all for them.
DIYLogo is an easy to use, online tool that merges the ease of Canva, icons and images, color schemes, and various elements to help businesses create a logo that works for them. With DIYLogo, you can play with tools and features to create a logo that speaks to your strengths.
Your company begins and ends with your logo. It will be the icon that connects your consumers with your brand. Your logo will be plastered on social media platforms, business cards, and your website. Before you commit to a design, create a few and pick the best choices for your brand.
Browse through our features and build a long-lasting logo that’s affordable.
How Does It Work?
Get some inspiration from our library of logo designs. Browse through examples to guide you towards a general outline.
Once you have a general feel of what you’d like your logo to look like, take a gander at our templates. Our logo templates include color schemes, dozens of fonts, and pre-made options so all you need to do it point and click!
Add some structure to your logo with our precise tool and feel confident in your new, professional design.
Try it for free here and see what you’ve been missing!
Need a helping hand? Contact us and one of our professional graphic designers will be in touch!