Can You Make Your Own Logo Without a Design Background?
Starting out, every penny counts. Logo design alone can cost hundreds.
But are the savings worth it to make your own logo?
The simple answer? Absolutely. You don’t have to be a graphic designer to create a gripping logo. Passion and vision are a great starting point.
Of course, one cannot rely on desire alone to create something that resonates. There is a reason why quality graphic designers are few and far between.
But it isn’t impossible.
With the resources available today, you can build your brand from the ground up saving time and money.
Here are a few things to keep in mind when trying to make your own logo.
Observe Popular Brands
Perhaps the best piece of advice for those with little design experience: observe what works.
There is a reason why brands with timeless logos stay relevant. Sometimes, a logo can make a brand. And throughout history, the best logos carry similar themes.
- Simplicity (Target)
- Industry-specific message (Michelin)
- Creativity (Fed-Ex arrow)
A lot can be learned from these companies. Many come from humble beginnings.
The biggest takeaway here is, just make it yours. Even Phil Knight wasn’t sold on the Nike “swoosh.” Keep moving forward through the imperfections.
Competition is a huge driver in logo design. Competition can help navigate what works.. and what doesn’t.
Iron sharpens iron and if your demographic responds well to a competitor’s logo, chances are that’s not by accident. Similar to how McDonald’s and Burger King mimic each other’s deals.
The same can be said for the contrary. Take Dunkin Donuts and Starbucks. The two biggest coffee chains in the United States, completely different logo concepts.
Starbucks has its Siren, Dunkin uses its typeface. Starbucks has become a social media staple among millennials with its design. The older generation seems to stick with Dunkin’s more straightforward concept.
Either way, knowing your competition (and demographic) is invaluable when choosing to make your own logo.
Perhaps the greatest benefit when choosing to make your own logo is control of your message. You are the lifeblood of your company. Pump that into the logo.
This doesn’t have to be as blatant as the Baskin-Robbins “31” but tells a story of what this company is about. Ice cream is fun and so is the logo. Tostitos is synonymous with parties and sharing. Their logo incorporates their mission.
Logos are the ultimate platform for individuality.
Your message can be much more introspective and special to very few giving it a personal touch. This, in turn, sparks conversation.
Whatever your mission, try working it in.
Believe it or not, there is a science to a good logo. Humans have an inherent reaction to shapes and colors. These reactions produce feelings.
Don’t let them be the wrong ones. In order to understand the science, we must know what we are trying to achieve.
Let’s take tech company Intel. Intel utilizes a circular, curvy logo and blue as their color.
Curves represent rhythm, happiness, and pleasure. Blues represent loyalty, stability. For a company known for its computers, this is spot on.
A proper understanding of how people will perceive your logo is crucial. Support is always available.
The real test of a logo’s merit is in the eyes of others. Refusing contrasting opinions would be a great disservice to the firm. Get as many sets of eyes on that logo as possible and retool.
Feedback is the catalyst for evolution. This can be invaluable when choosing to make your own logo without professional help.
First impressions are lasting impressions. Build yours here.