How to Craft a Versatile Abstract Logo
When designing an abstract logo, many companies make one huge mistake: they don’t think about versatility.
Often times, logo designers get so caught up in creating the perfect logo for their product, that they forget about all of the other places it’s going to go.
Your logo isn’t just going to appear on your product. It’s going to appear on your website, large billboards, web banners, and on smaller advertising products such as business cards, pens, stickers, and stamps.
Therefore, you need to make sure you are designing a logo that is versatile and looks great in a variety of sizes and on a variety of mediums.
We’ve got some great tips for ensuring your logo is versatile. Here they are:
Start With Black and White
Color is a very important part of logo design.
However, creating your logo in black and white first will ensure you get the design right before you worry about the colors.
Plus, depending on the medium it’s printed on, the color of your logo may not always appear as crisp and clear as you’d like. In fact, you may even have to print your logo in black and white sometimes because of printing restrictions. Therefore, you want to make sure you have an abstract design that doesn’t lose all of its strength in the absence of color.
Creating in black and white first can also help you focus on what details need tweaking.
Focus on the Detail
Details play a huge role in the overall message you convey with your abstract logo.
The details of the colors, lines, and fonts all deserve careful consideration. However, too much detail can also cause printing issues for your logo.
Delicate, skinny lines and a plethora of colors may look great in the initial design phase. However, sometimes these intricate details will appear broken when printed or disappear altogether.
Therefore, it’s advisable to keep only the details that are necessary.
Consider Negative Space
The white spaces or negative spaces of your abstract logo must be created carefully.
In order for your logo to be versatile, you want to make sure you use negative space consistently. In other words, don’t put too much negative space side by side. This can lead to elements overlapping each other when the logo gets printed.
However, you also want to make sure the distance between the negative spaces isn’t too big. If it is, your consumers may have trouble figuring out your message.
Be Selective About Gradients
Color gradients can add a unique element to your abstract logo. However, they should really only be used when necessary.
Often times, tints that are too light disappear when printed. And tints that are too dark can often appear solid, patchy, or even muddy looking. Some reproduction processes are unable to accommodate to gradients, so keep this in mind when designing your logo.
Creating a Versatile Abstract Logo: Wrap Up
By following these tips, you should be able to create an abstract logo that works well on a variety of mediums.
Drop us a comment if you have any questions about any of these tips.