8 Rules to Follow for Amazing Logo Design
Your logo is one of the cornerstones of your brand.
In fact, some people even mistake a logo as being the entire brand strategy. Although there are many other things that go into differentiating yourself from competitors, having an amazing logo design doesn’t hurt.
Luckily, logo creation and protection isn’t very difficult to do. There are many easy-to-use systems and software programs available to help individuals who aren’t really a graphic designer be a logo designer.
Once you get to work, though, you need to know what you’re doing.
Here are eight rules of logo design to guide your logo-making process.
1. Brainstorm, Brainstorm, Brainstorm
Before you touch anything that has to do with digital design, grab a pencil and a piece of paper. This is your canvas to get all of your ideas out.
Make a few (or a lot of) quick sketches to better grasp the amazing logo design ideas floating around your head. From there, take a step back and look at your work.
Which designs seem the most attainable for you to make on your own? Which ones best represent your company?
Ask yourself such questions to narrow down the choices of all the sketches you’ve made. Pick two or three to continue the design process with.
2. Begin in Black and White
Ready to get to work? Great – start transferring your ideas from paper to computer with the help of a logo making system. This will guide you through all the design options you have and make it easy for you to download and share the final design.
Once you have access, create the basic outline of the top sketches you’ve chosen to develop. Keep it simple, and most importantly, only use black and white in this step.
Waiting to use color helps you focus and create the best foundation for your logo possible. This approach makes it clear as day to see what designs are working and which should either be scrapped or edited a bit more.
3. Use Color Psychology
After you’ve established the foundation of your amazing logo design, then you can add color to it.
The most obvious choice for your logo colors is the use of brand colors. These are the tones and shades already associated with your business. Such colors are recognizable on your packaging, website, and more.
But, whether you’re only using brand colors or adding in a few extra shades, be aware of color psychology in logo design. This is the theory that different colors represent different values of a brand and stir certain emotions in consumers.
For example, if you want to be trustworthy and balanced, use blue. If you want to share a sense of logic and forward-thinking, or playfulness, use yellow.
4. Understand Shape Psychology
Just as there are specific ways that colors in logo design work to connect brands to customers, shapes have a psychology, too.
The use of circles is all about creating trust and community. Squares and rectangles, on the other hand, are masculine attributes of a logo that come off as strong and efficient. The use of triangles shows balance and professionalism, as well as strength.
Which characteristics of colors and shapes go best with your company? How will you make them known in the amazing logo design you’re creating?
5. Make Your Message Known
It’s one thing to use psychology to get your point across, and another to use a visual effect. Take the use of the word “mom” in Wendy’s logo, for example, or the people dipping chips into salsa in Tostito’s logo.
Wait, what? That’s right – these are subtle imagery effects you may not have noticed before. But, subconsciously, your mind sees the messages and associates them with each brand to create a tighter bond.
The word “mom” is written in Wendy’s (the girl in the company’s logo) collar; it’s all about having a home-cooked feel. The two people holding a chip is the perfect example of what Tostitos is for and how it brings people together.
Consider what your company does and how you can put a unique spin on it.
6. Get Creative with Fonts
Maybe instead of a hidden message, you prefer to say what you want loud and clear. Plenty of logos have an underline of text to go with them. Some are mostly text designs with a bit of a special touch to make it stand out.
Whatever approach you want to take, the secret to using text is all in the font.
Fonts have a certain shape and feel, similar to the psychology theories previously mentioned. Although not as strong, there is definitely a difference between using an all-caps, straight-edged text than using one that flows and looks like cursive.
Try both of these options – and many more – with your logo design. This way, you get the best idea of what really works and what doesn’t look right.
7. Keep Different Logo Uses in Mind
Speaking of what works and what doesn’t remember to consider all the ways you plan to use your logo.
It may look fine on the design screen you’re using to build it. But, consider how it will look when blown up on your website or made much smaller for social media posts. Also, remember all the non-digital uses of a logo – like in package design, company apparel, business cards, and even car wraps.
Everywhere you plan to put your logo, it should be easy to identify and make sense of.
8. Don’t Be Afraid to Make Edits
The final thing to keep in mind as you’re creating your amazing logo design is that, sometimes, it’s not amazing on the first try. You may have to go back to the drawing board and that’s okay.
No matter how many edits you make, the final result will be worth it.
Although, be mindful of if you really need to edit something or if you’re being nitpicky about your design. Make it a point to step away from the computer from time to time and to get other eyes on the design.
Make Your Amazing Logo Design Ideas Come to Life
With so many timeless logos out there in the world, it can be hard to come up with something that looks just as amazing. The secret is to not compare yourself to the Nike swoosh or the golden arches of McDonald’s.
These weren’t known worldwide from the start. The logos grew with their respective companies until they became the classic icons known today.
Yours starts in the same way – with the design process.
To begin building your amazing, timeless logo, click here.