7 Tried and True Tips to Create Inspiring Tech Company Logos
There are over 100,000 tech companies in the United States alone. That’s some serious competition. If you want potential customers to give you a second glance, you’ll need to create a fierce and recognizable logo.
Tech company logos come in all shapes and sizes, but there are a few similarities you might begin to see the more you study them. In short, the best logos are recognizable, eye-catching and simple. Remember, you don’t want to distract your potential customers or drive them away.
Your logo is the first thing that many people will see in relation to your company. Although we’re taught in elementary school we shouldn’t judge a book by its cover, people will judge your tech company by its logo.
So how do you make a logo that will guarantee you stand out from the crowd as well as promote trust and recognizability? Read on to find out!
1. Simplicity: What All Tech Company Logos Have In Common
If you look at the logos of most major tech company brands, you’ll see a common theme: simplicity.
Very rarely do any companies use more than two colors, and are often feature a simple and clipped design. Sometimes, they are so simple, they only feature one letter.
Many tech companies have more than one logo, but all of them are recongizable to those familiar with the company. For example, Facebook, one of the world’s biggest networking sites, has a simple logo with a white F and a square blue background. It also has the word Facebook typed out simply on some of its sites or when branding itself in other publications.
Some companies have other symbols representing them, but often they are emblematic of the App or company itself.
Instagram, for example, has a camera, which is instantly recognizable, and shows the potential customer or user what the App is used for. A camera would make a user unfamiliar with the App correctly assume it has something to do with photography or photo sharing.
2. Make It Generic
This probably goes against your instincts, but an incredibly generic and uniform logo is what many large tech companies are moving toward. As stated above, Facebook’s alternate logo is just its name written out in a simple font. Many brands are adopting this trend themselves and creating designs that don’t really stand out on the page.
This is because, according to brand wizard Andy Harvey of Moving Brands, these companies have become a part of our everyday lives. Brands have become verbs, in some senses, such as “Google it,” or “Instagram it.” As such, creating a generic design allows your tech company to slip more seamlessly into your customers’ lives.
In a way, it’s almost like saying your tech company is so crucial to people’s lives that you don’t need a fancy logo for people to use your service or product.
3. Create a Logo That Works on a Smartphone
It is projected there will be 2.5 billion smartphones in the world by 2019. A large portion of your potential customers discovers your company on their phones. As such, you need to ensure your design looks sleek, simple and easy to read on their smartphones.
Always look at any potential designs on a phone and tablet to make sure they look clean.
4. If You Want an Illustration, Keep It Iconic
Although many companies are moving away from illustrated logos, they are still very much in use. If you use a drawing or graphic design, keep it iconic.
As mentioned in the Instagram example, customers should have an idea of what your company does from the drawing. At the very least, potential customers should recognize your icon no matter where they find it.
Twitter, for example, has become synonymous with the bird icon, and it has instant recognition for users.
If you want to use an illustrated logo, keep it so simple that you can cut it down to a Flavicon for your website for display in the web browser, or App Store logo. Take a look at successful company’s illustrations to get your mind going. Examples include Apple, Nike, Adobe and more.
5. Don’t Use a Rich Color Palette
While this may be difficult for a graphic designer, a good logo makes itself recognizable, trustworthy and iconic with just a couple of colors. Many companies use one or two colors. At the very most, you could create a logo with three hues.
You’ll want a logo that’s not only easy to recognize, but also easy for people to print out without using all of their ink.
Additionally, you may wish to have your company become associated with a certain color by choosing a standout tone. Think of Barbie pink, for example, and how the color represents the brand.
6. Use Symbolism in Your Logo
If you’ve decided you want to use a graphic image as part of your logo, think of ways to incorporate your company’s name or ethos into the logo. Many companies do this, with excellent results.
Nest, for example, uses a house as its logo. Within the house, doubling as the front door is the company’s signature “N.”
Another brand that follows this pattern is Amazon. The marketplace giant has an orange arrow underneath the word Amazon, from the A and going to the Z. This is to symbolize that the site has everything you could ever want, from A to Z.
7. Create a Logo That Will Grow with Your Brand
While some brands redesign every once in a while, you want to create a logo that has serious staying power. If you’re planning to grow, or have goals to work toward, make sure that your logo fits the idea of where you see your company heading.
Of course, you shouldn’t be afraid to go back to the drawing board if you find your logo doesn’t work for some reason. But after a few tries, you should have a logo that has serious staying power for your company.
Putting It All Together
There isn’t an exact science to creating tech company logos. You will likely have to try and fail a few times before your team creates something that works with your company’s mission, as well as works for your customers.
Don’t be afraid to listen to feedback on your logo and take it on board, especially from your customers. After all, they are the ones who will put their trust in your brand. That starts with a well-designed logo.
For more tips and tricks for creating a standout logo, visit our blog.