7 Logo Concepts to Making Eye Catching Logos
Almost 80% of marketers agree branding is critical to the success of a business.
Because today’s business landscape is more cluttered than ever. There are millions of websites online right now. Many of them are e-commerce sites fighting for consumer attention in your company’s niche.
That figure doesn’t even account for the thousands of brick-and-motor stores looking to get ahead.
Branding is a way in which your consumers can develop a positive emotional connection with you. That connection will lead them to buy from you again and again.
Of all of the elements that communicate branding to your customers, none are more important than your logo.
To help make sure you’re creating a logo for your business that sets you up for success, our team has created this article. It will go over what we feel are the 7 most important logo concepts and tips you should consider during your creation process.
1) Get in the Correct Frame of Mind
Framing your mindset when creating a logo is one of the most important logo concepts yet it’s one that’s often overlooked.
Logo design doesn’t exist in a bubble. It needs to communicate what your brand is to people. It needs to tell them what it is you do and how you do it.
That may seem like a lot to communicate with a logo and you may be wondering how you can illustrate that information.
Knowing the how isn’t important in this step. What’s important is asking the questions and seeing down the road how your answers can shape your design.
- Why does your company exist?
- Who do you serve?
- What service do you provide?
- What makes you unique?
Come up with answers to those questions and keep them close as you move through your design process.
2) Don’t be Afraid to Put Pen to Paper
We get it, digital design is in and most people are on the cusp of forgetting how to hold a pencil. Still, in order to promote the free flow of ideas, keep a sketch pad and pencil nearby.
You don’t have to be a good artist to do this. Having an easily accessible medium to sketch out ideas of designs you’re contemplating whenever inspiration strikes will improve your ability to come up with great work using digital logo design tools later.
3) Don’t Worry About Color Right Now
A lot of times when designing logos, we get caught up in color. Using color effectively is one of the more important logo concepts. Color communicates a lot of emotion to consumers and it’s definitely something that deserves your attention.
Save color for later though and when you’re starting out. Concentrate your focus on shape and silhouette.
Your logo should be able to say something without color and later, let color punctuate the statement if necessary.
Stripping your initial design of the lavishness color provides can lead you to create a stronger base for your design.
4) Make Your Logo Easy to Identify
Simplicity is at the core of all excellent logos. The most iconic logo of our time is quite possibly the Nike Swoosh.
That logo, although outrageously simplistic, is cemented in the minds of consumers everywhere. When you look at it, there’s no mistake what company it belongs to.
So, when designing your logo, always strive for something as non-distracting and to the point as possible. Bells and whistles won’t often make your logo great. Good minimalist design can.
5) Be Open to Abstract
If your company is called Apple your logo doesn’t need to be an apple. It certainly can be, but don’t limit yourself to that.
Many times, logos not directly associated with the name of a company can be more powerful than something obvious. That’s because the emotion the shapes and colors used in a logo communicate the same message as a literal picture would except in a more unique, memorable way.
Again, being literal in your logo isn’t inappropriate by any means. It can be a crutch for some designers though. Open yourself up to broader possibilities.
6) Logos Don’t Have to Be Pictures
You don’t have to be an illustrator to create an excellent logo. Typography can do the job every bit as well.
For the uninitiated, typography refers to the use of fonts. If you can’t draw but have a good eye for creating catchy looking images with letters, know that you possess the skill set to create a profound logo.
When designing logos with typography, be sure to not only experiment with font but size and shape. Making letters larger, smaller, fatter, and thinner can create depth in your design.
7) Make Your Logo Fun
A sophisticated looking logo can be a great choice depending on the service you’re providing. If you’re a little looser as a brand though, don’t be afraid to inject some fun sensibility into it.
Amazon has a smile baked into the bottom of its iconic logo. Does your service make people feel good? It your brand fun?
If so, make sure your logo is in line with your culture. Having your logo be reflective of who you are is among the most advanced logo concepts.
Don’t know who you are? Look back at those questions we told you to answer in tip #1. That should help frame your answer!
Summarizing Important Logo Concepts
If you’re designing your own logo you’ll want to be sure to stay mindful of important logo concepts. These concepts extend from being mindful of your identity to leaning heavily on simplicity, and beyond!
A final word of advice, don’t be afraid to try new things. A finalized logo can sometimes take hundreds of concepts before you nail down the perfect combination.
Experiment, have fun, and don’t be afraid to fail when exploring your logo!
If you’re looking for a robust tool to help you design strong logos, our team at DiyLogo can help! At DiyLogo, we offer a variety of art, shapes, colors, and aesthetics you can mix and match to create a logo that’s truly unique.
Don’t believe us? Get started using our logo maker 100% free today and find out for yourself!