7 Great Design Ideas for a Killer Financial Logo
Choosing the right design for your financial logo is one of the most important steps in launching your brand. A good logo communicates your brand’s identity and values to stand out in the marketplace. With over 30 million small businesses listed on Facebook alone, your logo is what will make your brand memorable to your customers and clients.
Think of your logo as the wooden signboard hanging over your virtual shop – it’s called ‘branding’ for a reason. It’s the first step in creating a lasting relationship with your customers. It’s also the first step in communicating your brand’s values and uniqueness.
There are no hard-and-fast rules for creating a superior financial logo. It boils down to taste and what you’re trying to convey about your brand.
Here are some more guidelines for creating the best financial logo for your business or brand.
7 Ideas To Create The Best Financial Logo
Follow these steps to create the most compelling visual identity for your brand.
Inspiration can come from absolutely anywhere.
You might find a brilliant idea for your financial logo commuting to work in the morning. You might stumble upon an idea in an old newspaper or magazine. It’s always a good idea to dig through some of the best business logos to see what’s working. Just keep your eyes open to the world around you and pay attention to words and images that create a spark of excitement or wonder.
To find the best design inspiration, you’ll also want to examine the other branding and corporate identities on the market. This will make you aware of the current trends in your industry. It’ll also help you avoid creating a generic, forgettable logo.
Logos have their own taxonomies and laws of physics. You’ll want to learn a bit about serifs and font weights, for instance, before you get started. It’ll make your design process a lot easier.
There are some general rules that all good financial logos should adhere to, however.
A good font should:
- Be unique
- Be attention-grabbing
- Be visually stimulating
- Convey the brand message
No matter how much hard work or effort it takes, your final result should:
- Be simple
- Be understandable
- Be memorable
- Be timeless
- Be relevant
- Be appropriate
There’s no such thing as too much research or inspiration. Studying graphic design and visual branding will open your eyes to the visual world around you. Your designs will flourish as a result.
Come Up With A Creative Process
This is the step where you begin to think like a real designer. Every designer has their own approach, but there are a few consistent common steps to follow.
- Come up with a brief: Think of this as your mission statement. This will guide your efforts through the creative process.
- Research your niche/industry: Look around at your competition. This will let you know what’s working and what’s not. It will also help you to stand out amidst your peers.
- Concept drawing: Here’s where you’ll start sketching out ideas based on your research.
- Reflect on your first draft: You’ll want to sit with your logo for a while to see how it holds up. Remember, a great logo needs to endure the tests of taste and time.
- Refine: At this point, you may turn your first draft into a polished branded identity.
Understand Your Audience
For decades, ‘official’ fonts like Times New Roman were ‘de rigueur’ for business design. The financial crisis of the 2000s changed that irrevocably, however, with unscrupulous financial institutions abusing official-looking letterheads to take advantage of consumers. A more informal style of financial design came into play as a result.
If your buyer persona is the CEO of a 7-figure company, a sharp font like Garamond is likely to impress. Trying to capture a housewife’s attention? Perhaps incorporate some reference to saving time or money in your logo.
Like any form of marketing, branding is only effective when you’ve done your market research. It’s hard to know what to give your customers when you don’t know who your customers are.
Create A Mood Board
Pinterest – it’s not just for cupcake recipes any longer. Visual inspiration boards are a simple way to gather all of your design inspiration into one place. This helps you to keep track of it all and make sense of all of the individual elements.
Some things to include on your mood boards:
- Inspiring logos
- Attractive fonts
- Words associated with your brand
- Applicable drawings and photographs
Having all of the individual pieces on one mood board allows your subconscious mind to sit with the individual pieces. It’s one of the best ways to daydream surprising, unique, distinctive logos.
Make It Versatile
Make sure to consider your brand’s entire visual identity when creating your logo.
One kind of drawing may look great on a letterhead but like a pixelated mess when blown up to a billboard.
There may be moments when a playful brand identity would be appropriate but would leave higher-end customers with a poor taste in their mouth. A good brand identity should be universally applicable and appreciated.
Use A Grid
Even if your design is loose and freehand, you’ll still want to design on a grid. Snapping your lines and letters to an underlying grid will make sure your logo is scalable and available to be used in any circumstance.
Use A Maximum Of Two Fonts
The best logos are easy to remember. They will convey your brand’s image effortlessly.
That clarity and effortlessness gets lost when the message gets too busy. Using too many fonts dilutes your brand message, making it seem as if you don’t know what you’re saying. If you don’t know what you’re trying to say, how are your customers going to pick up your transmissions?
There are some general design guidelines for choosing the right font for a financial logo. A clean, futuristic font like Helvetica will broadcast a clean, futuristic feel. A colorful logo like Starbucks can increase brand recognition by up to 80%.
Financial Logo: Wrap Up
A great financial logo is one of the most important tools for your business to flourish. It’s the first thing your customers see and the last thing they’ll remember. Follow these steps to begin thinking like a designer. You’ll be creating clear, sharp, recognizable logos before you know it.
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