6 Digital Marketing Logo Ideas For Your Advertising Agency
Advertising is all about standing out from the crowd.
It doesn’t matter if you’re running a print campaign or using the latest digital tactics. At the end of the day, your clients expect to have a better presence in their market with the help of your solutions.
Convince them you can get the job done by showing just how well you set your own brand apart.
One of the best ways to do this is with the right digital marketing logo.
Here are six ideas to play with while creating the logo design for your agency.
1. Bold Colors
Colors say more about a brand than you might think.
Sure, you probably know that black and white is elegant, classic, and sophisticated. Other, brighter colors are usually perceived to be a sign of risk-taking, bold businesses.
But, there is a whole psychology of colors at play to make consumers feel such emotions. Use this concept to your advantage for your digital marketing logo.
Some key points to remember are:
Happy and Friendly Colors
Tones of yellow and orange are the ones most commonly associated with a feeling of friendliness and joy.
These are all about community and togetherness.
They work well for a wide range of industries.
Excited, Loud Colors
Bold shades, like reds and purples, are more eccentric.
These are colors meant to catch someone’s eye. They are fit for aggressive companies that are progressive and innovative in their market space.
For example, this would be a good visual direction for a startup to take.
Trustworthy, Balanced Colors
Blues and black and white focus on balance.
These are colors a company uses to say they are professional and dependable.
As such, many law firms and home or auto companies like to stick to this end of the color wheel.
Whatever color you make the final version of your digital marketing logo, always start in black and white.
This base helps you get a feel for the other design elements you’ll be using. It makes it easy to see what works and what doesn’t before you add the finishing touches.
2. Creative Fonts
One of the elements you’ll have many options for is font choice.
There are endless fonts out there already. Not to mention, you can use these as a foundation to create your own.
Would you rather have a freehand, flowing font?
Or, something more structured and simple?
The choice might seem minor, but it has a big effect. Flowy fonts can be a bit busy compared to the rest of your design. On the other hand, something too simple will be boring.
Go through different ideas until you find the one that is the perfect fit.
The right font will work with the color scheme you want and say the message you’re going for loud and clear.
3. White Space
Once you’ve figured out a font, play with spacing.
Do this with all the other shapes and elements of your digital marketing logo, too.
Spacing can create more opportunities than you think.
It opens up a small logo to be big and bold. It can overlap and separate shapes or letters to create contrasts and texture.
Sometimes, the use of white space turns into a hidden message.
4. Hidden Messages
The FedEx logo is arguably the most popular example of a hidden message created by whitespace.
The arrow created between the “E” and the “x” is a sign of their commitment to shipping excellence.
What are you – and your clients – most committed to? Is there a way to represent that with a shape people will recognize?
See if you can find a space for that symbol to be incorporated.
Or, make your hidden message a little more intricate.
It doesn’t always have to be about white space.
Amazon, for example, has a smiley face going from the first “A” to the “Z.” This represents a satisfactory customer experience for online shopping of everything from A to Z.
It’s a clever little addition that makes a world of a difference.
5. Taglines and Values
Mindblown by the message of those intuitive, famous logo designs?
Remember, you can do it too!
Sharing your company values through logo design doesn’t always have to be a hidden message, either.
You can add more font to make everything straightforward and simple.
Many companies use a logo that is entirely a symbol instead of their company name. Then, they add values or a quick tagline to bring everything together.
This way, even if their name isn’t right in front of the consumer, it’s still easy to tell who the logo belongs to.
Try adding another line or two of text and using this approach to drive everything home.
No matter if your message is hidden, in your face, or somewhere in between, the point of any logo is to tell a story.
Making a logo is the art of introducing your brand to the world.
Of course, there are other things that go into branding. A brand is everything your user associates with your business. It is the social media posts and the value offerings and the service experience.
But, often, it all starts with the logo.
Your logo is likely one of the first few things a customer will know about you.
As such, it’s crucial to have a digital marketing logo that starts things off on the right foot. This could be the beginning of a lasting, powerful partnership between you and your client.
Or, it could be the reason they drop you for another marketing service.
Make sure this doesn’t happen. Get things right the first time with a logo that represents everything you stand for.
Build Your Own Digital Marketing Logo
Ready to put your design skills to the test?
Remember, it’s all about the story – but you need the right mix of colors, fonts, and more to make a logo come to life.
Luckily, all of these design elements are available for you to use in one place.
Contact us to find out how our online logo maker can help you create the digital marketing logo your business needs.