6 Design Tips to Make Your Logo Memorable
Do you need design tips for your next logo?
Your logo is no longer a way to identify your brand and a way to visually communicate what your company does and what it stands for.
Logos have come a long way from the Bass Ale logo, which was one of the first logos. That logo dates back to the 1870s.
Today, a logo needs to function in the digital world and stand out on a small smartphone screen or a giant billboard.
If you’re ready to rebrand or create a new logo for your organization, check out these design tips for your logo.
The Top Logo Design Tips
The success of logos hinges on design techniques and an understanding of what good design is and what your brand is about.
Here are the top design tips so you can create your logo.
What Does Your Logo Represent?
Before you start to design, you’ll need to understand the basics of what your logo should mean. You’re going to want to have people look at it and feel something.
Take a brand like Pepsi, for instance. That logo is about being cool. Coca-Cola is about happiness.
You’re going to want to define what your logo stands for.
One simple way to do that is to think of your company as a person. Is it masculine or feminine? How does he/she dress? What kind of car do they drive?
By creating a personality for your brand, it’s easier to learn what your brand means and what you want to convey.
Understanding your target audience is also another factor. For example, if you target an older demographic, make sure that the type is large enough to read.
Then you can take those elements and put them into your design.
Your Logo Should be True to You
You may look at logos to get ideas of how to design a logo and see what your competition is up to.
With that inspiration, you might take parts of a logo and add them to yours.
Don’t do it.
You will only confuse people. Not only that, you could open yourself up to a lawsuit.
Keep your logo entirely original and true to your brand’s personality and values.
Know the Elements of a Logo
If the personality of your brand is strong, masculine, and durable, your logo needs to reflect that.
The shape, color, and font all play a role in conveying that.
Colors can reflect a wide range of emotions.
In this instance, you might want to use a darker shade of blue and accent it with gray. These are masculine colors. Blue tends to represent strength and reliability.
The shape of a logo matters, too. A square logo or a logo with sharp angles gives a stronger impression than a round logo.
When people look at a round logo, they think of softness.
A typeface can evoke emotions or a time period. People can be transported back to a time when life was much simpler.
If your target market is Generation X and you want them to feel like kids again, use a retro font. That will take them back to the days riding bikes in the neighborhood.
Space is another design element to consider. The space of a logo should be used to keep the design simple, and elegant.
When all of these elements are aligned in a logo, the meaning comes across.
Consider Where It Will Be Used
In the early days of logos, the designs were very simple. There was a good amount of whitespace and they were black and white That’s because they were used primarily in print publications.
When you’re designing a logo, you want to be sure it can easily be scaled.
For instance, if your logo has a lot of intricate details or colors, will they bleed in print? Will it look good on a t-shirt, website, or business card?
If it’s a logo for an app, how will the logo look when it’s a quarter of an inch big?
These are essential considerations in order to create a logo right the first time.
Create a Brand Book
The most important thing in marketing is consistency. You need to have a consistent look and marketing messages in order for someone to remember your company among the thousands of marketing messages they receive every day.
Your brand promise and your logo have to gel in the customer’s mind.
The last thing you want is to have several different logos with different fonts and colors on your business card, website, and brochures.
That’s where a Brand Book comes in. It’s also known as a Style Guide or Brand Bible. This is one of the best design tips, especially if you have employees or a marketing team.
Your Brand Book should explain the history of the brand, the vision, and values.
You’ll need to include a color palette, and how each palette is used for print and online. With that, you’ll have the font family that’s used to create the logo.
Then you want to include the image sizes, letterhead, and business card design.
You can also include templates for social media, email and the web.
Don’t Overthink Logo Design
When you’re designing your logo, remember that complexity is the enemy.
Your goal is to create something simple. It can be a symbol that has a story behind it, like Nike’s swoosh.
Do that by having only one symbol, and a few words and two colors.
The more simple you can keep the design, the more memorable it will be.
Start Creating Your Logo
Are you ready to get to work?
You don’t need to hire a designer, you can save that money and invest it elsewhere in your organization.
You can get started today with these easy to use design tools and templates. All you need to do is enter your information and you’ll get a stylish logo design that you can edit if you need to.
You can have a logo that’s ready to go in less than 10 minutes.
Give it a try today.