5 Tips for Designing a Stylish Hair Logo Your Customers Will Trust
Don’t you just love when the friends of clients come in for the first time because they want you to work on their own hair? Or when someone compliments the way your hair looks while you’re out and about and you get to tell them you’re a stylist?
These are some great perks of doing hair. Beyond the beautiful looks you create, being recognized for your work and specifically sought out by new clients is pretty cool.
If you’re about to open a salon, though, you need to focus on getting new clients. No matter how many people’s hair you already do, it’s good to keep a steady stream of clients coming in.
One way to make this happen is by having a stunning, memorable logo. Here’s everything you need to know about creating a beautiful hair logo for your salon.
1. Don’t Underestimate the Basics
Before you get into the nitty-gritty of good logo design, start with the basics. The better of a foundation you create, the more you’re going to like the final outcome.
Take your time figuring out everything from the rough outline to the small details. For the best results, go through each of the following items step by step.
The Brainstorming Process
Like any other creative task, you have to do a bit of brainstorming before you can get to work. This is especially important when you’re going out of your comfort zone of hair styling and coloring into logo design.
Don’t limit yourself. Sit down and sketch everything that comes to mind. Play with different symbols and shapes, take breaks and come back to the drawing board, and just let your ideas flow.
The Value of Starting in Black and White
As you’re sketching everything, make sure you’re doing so in black and white. This allows you to get a clear idea of which logo possibilities work and which aren’t as strong.
Instead of focusing on which colors catch your eye, you’re better able to make a smart comparison based on structure and formatting alone. With the right outline, you can then advance into adding colors and texture to your hair logo.
The Meaning of Different Colors, Shapes, and Fonts
Adding color and using various shapes isn’t only about looking good. Ask yourself what makes you feel good when you look at it. Maybe there’s something in your gut that tells you to use yellow instead of red or a certain way you feel about purple that makes you want to use a lot of it.
Keep in mind, though, there’s a difference between your personal color preferences and what each color actually means. There’s an entire concept of color psychology and various meanings of shapes involved with logo design. Do a bit of research on this before you make your final choice.
While you’re at it, look into what different fonts represent. You may think a fun, flowy typeface is the way to go until you realize the brand identity you’re going for better aligns with something a little more classic.
2. Focus on the Brand
Speaking of brand identity, remember – your logo is just one part of your brand. Don’t make the mistake of thinking a logo represents the brand as a whole.
It does introduce who you are and what you do. It also makes clients feel something and connect with your business. But, it’s not the brand!
Your brand is everything a user associates with you. Brand identity depends on everything from how good of a logo you have to how well you can cut hair. It covers the kind of customer service you offer, how comfortable your salon is, and even your attention to detail, too.
While your logo can’t carry a brand on it’s back, it can help you put your brand in a good light. Think about what kind of values and characteristics you want to be associated with you, then use those to guide the logo development process.
3. Think About Your Clients
If you really want to make your clients feel some type of way, you have to get inside their head. Who is your ideal customer? What kind of style do they like and what’s their attitude like?
The more of an effort you make to picture this person, the better you can make real connections with your audience. Getting inside their head results in getting them in your door.
4. Understand Your Logo Goes on Everything
Another thing to keep in mind is that your hair stylist logo is going to be everywhere. A logo can be stretched out to be the background of a website and small enough to watermark a social media photo.
It needs to look nice on print as well as in digital form. Plus, if you want a branded t-shirt or hair-cutting apron, you’re logo should look good on these things, too. The same thing goes for car wraps and large posters.
Wherever you plan to put your logo, you have to make sure it will look good. This depends on the way you scale the final version and put all of the design details together.
5. Put Your Own Spin on It
There’s one more thing to think about: what sets you apart from other stylists?
Are you the fun, creative hair cutter who can make some serious magic happen with a bit of dye and some scissors? Are you the luxury salon that offers neck and scalp massages before getting started?
Whatever you want to be known for, you have to own that. Make your logo go hand in hand with your signature services and watch how your business takes off.
Create the Ultimate Hair Logo Here!
From the brainstorming process to picking up your business cards, there’s a lot to think about when creating a hair logo. But, this doesn’t mean it has to be a difficult process!
You can do anything you set your mind to, especially with the right tools. To begin the logo design process, click here and get to work.