5 Tips for Creating a Book Publisher Logo
Does your book publishing company need an awesome publisher logo?
A great logo can set your company apart from the rest and make it truly memorable. People have spent decades searching for the “perfect logo formula.” There’s research into color psychology, design trends, and more – and it can quickly start to seem confusing.
However, there is no one formula for making a great logo. It’s all about following a process that will lead you to a logo that represents your company well. Although the end result will look different for every brand, there are a few tips that can help you design great publishing company logos.
In this guide, we’ll give you the step-by-step process that will leave you with a logo that’s right for your publishing house. Keep reading before you start designing!
What Makes a Great Publisher Logo?
Before we get started, let’s take a quick look at the elements that make great publishing house logos.
If you think of a brand that’s important to you, chances are good that you’ll also think of the logo. When you think about your experience with a brand, their logo is often the first thing that comes to mind – as long as it’s a memorable one.
Once upon a time, the number of publishing companies was fairly short. In fact, every niche in the business world had only a handful of brands vying for attention at one point. But now, things have changed. There are thousands or hundreds of thousands of companies in almost every sector. This makes the logo that much more important, since it visually differentiates your brand from the rest.
Your brand identity creates that differentiation. Brand identity incorporates the visual logo, as well as other elements like uniforms, business cards, packaging, photographic elements, font choice, and more.
The visual aspect is incredibly important. People see elements like shape and color first, before they read the words attached to the image. Your logo needs to be a shape, color, and style that represents your brand well now. It also needs to be able to represent your brand far into the future.
The right logo will stick in your customers’ minds for decades to come. How can you make that happen? Let’s take a look at a step-by-step, winning process.
1. Brainstorm First
Before you start designing, you’ll need some direction for your ideas. Start by asking yourself or your design team some crucial questions about the business. What does your brand do? How do you do it? What makes it different from other, similar brands? Who are your clients?
Questions like these are simple, yet the answers can be challenging. Once you identify some key themes in the answers, you’ll have a clear idea of what direction the logo can take.
2. Start With a Sketchpad
Once your brainstorm session is complete, the actual work of designing can begin.
In the age of apps and programs for all kinds of things, it’s tempting to do this work on your computer. However, you’re best off starting with a trusty sketchpad.
Sketchpads give your eyes a much-needed break from the computer screen glare. They also allow you to get your ideas down much faster, since there’s no additional device between your mind and the paper.
Keep a sketchpad nearby at all times, in case you’re struck with inspiration during your commute, or when you wake up in the middle of the night.
Sketching also allows you to quickly make changes. You can add, remove, or redesign things as often as you’d like, and you don’t have to learn any new software to do it. You can always digitize things later on.
If you’re working on your own, you’ll know when you’ve hit the right idea. If you’re bringing the logo back to a team for approval, show them your favorite sketches before you digitize them. This makes it easy for them to see the direction things are taking.
3. Avoid Color Until the End
You might envision a publisher logo with color in it. However, it’s best to start your process in black and white, and leave the color until the very end of the process.
This lets you keep your attention focused on the shape, design, and other basic elements without distraction. It’s easy to change the color, so it’s best to get all these other elements worked out first.
You can’t make a bad logo look better with the right color. However, a good logo will always be good, no matter what color you eventually settle on. We tend to remember shapes before colors, so the shape of your design is ultimately more important.
4. Consider Your Industry
A publisher logo has to be appropriate for the publishing industry, of course.
To decide what’s appropriate for your publishers logo, you’ll need to consider what kind of publishing you do. If you work with children’s books, your logo should look very different than one for an academic publisher. Your logo needs to be appropriate for the kind of work you do and your audience.
5. Keep it Simple
The easier your logo is to remember, the better. This allows it to become ingrained in your customers’ minds. You want them to be able to easily recall your logo design when they think of your company.
The less detail your design has, the better. Just think of all the world’s most famous logos – Apple, McDonald’s, Coca-Cola. They all have one thing in common: simplicity. In fact, when brands redesign their logos, they often do so to make them less complex.
You can use abstract imagery and design elements to tell a story or convey an impression with a simple design. Simple doesn’t mean limiting – in fact, it’s the opposite.
Ready to Make Your Publishers Logo?
If you follow these steps, you’ll soon have a publisher logo that stands out from all the other publishing house logos in your niche.
Not sure how to digitize your logo once you’re done sketching? No problem – we can help. Check out our easy-to-use online logo builder here.