5 Social Media Tips That Actually Work for Businesses
In this new technological generation, it seems that everything revolves around social media. It’s a source of news, advertisement, social interaction and a virtual marketplace to the entire world.
To really become successful in the business world these days, a company must have a solid grasp on how to implement social media techniques effectively. These social platforms do not have to be caged. They can be incredible tools that are instrumental in promoting your business
This doesn’t necessarily come naturally to many born in older generations, and even for the millennials, social media trends change constantly. It can be a tricky thing to master in a way that works for your business.
That’s why we took the liberty of creating five social media tips for businesses that will encourage you and your company to dive into the world of social media and really leverage those platforms to be advantageous for your business.
1. Commit to the Campaign
Social media isn’t just an added bonus to the structure of a business anymore. It’s virtually impossible to survive in the marketplace without using some form of social media content to stay afloat.
Making the integration of social media into your company is highly beneficial, but takes commitment. Contrary to how it may look, climbing the virtual social ladder can be just as difficult as climbing it in reality, and it takes patience.
Hiring a social media manager to strategize, sticking with campaigns and platforms, providing engaging and compelling content consistently, can all make a tremendous difference in the success of your company.
Create a Facebook, an Instagram, a Twitter and a LinkedIn and stick with all of them. It will take quite a bit of time working with these platforms to create any tangible following, so don’t be discouraged if it seems like nothing has happened in the first few months.
Make the commitment to involving social media and don’t give up on it.
2. Brand Yourself
This is something that differentiates the few from the masses. Creating a clear and consistent brand for your business or company via social media is incredibly important.
By “creating a brand”, I’m referring to the aesthetic and to the voice of your company.
Social Media is run by “influencers” that have all created a unique and engaging aesthetic for themselves. Create a logo, a mission statement, and make sure all photos, videos and other types of content have a consistent and eye-catching look.
There are photo applications like VSCO and Lightroom that can help to edit a photo or video, and if you edit each one the same way it should create a consistent look throughout your social media feed.
Apps like UNUM can help you preview what your Instagram feed would look like before posting, and can help to guarantee your brand remains consistent.
The same can be said for the voice of your content. Creating an individual voice for your company is a great marketing strategy because it adds humanity to your business. When there is a consistent and unique voice in the written content of your social media, it allows consumers to feel more connected to the business.
3. SEO is Everything
SEO, which stands for Search Engine Optimization, is the key to reaching more people.
The internet uses keywords, primary and secondary, to help its users find exactly what they are looking for. Simply put, if you use specific keywords all throughout your social media (in a natural way), then you will be placed higher at the top of the list of search engines like Google or Bing.
Using keywords throughout your social media posts on Facebook or Twitter will heighten your chances of being seen and reaching a greater audience. Make sure however to not be “over-stuffing” your posts with these keywords or else those same search engines will lower your score and rank.
4. Engage with Customers
Social media makes it almost too easy to interact with the consumer market. When you have built some sort of following, even a small one, use your social platforms to engage in conversation with people.
Companies that make an effort to converse with their customers are appealing to consumers and it can also be helpful in seeing what your customers want from your company.
Platforms like Twitter, Instagram, and Facebook all make it simple with built-in polling devices, questionnaires, and commenting and messaging systems.
There is can be a lot of success with giveaways that builds a following and gets your product out to other social media users who may promote it on their own pages.
Bottom line is that social media is primarily used for social relationships, so take advantage of that.
5. Have Fun and Be Creative
Arguably the most important social media tip for businesses, but making sure that you are having a good time with your social media can be so helpful. Viewers of social media will be able to see which companies are truly passionate about their business though how each company manages their social platform.
These platforms provide an opportunity to be creative, and it doesn’t have to be so serious, even if your company is. Social media is the human aspect of a business, so allow your customers to see the people behind it the business.
It can be fun to allow your customers to have a peek inside at the passion and dedication you and your employees have for your company and can add creativity to your workplace.
Social Media Tips for Businesses
It’s not just a trend anymore, social media is an instrumental tool in the business world. Allowing it into your company can be extremely beneficial for you and the vision for your business.
These social media tips for businesses tips will not only help you create effective social media platforms, they will boost your bottom line. Using social media will bring in more customers, highlight the passions of the company and allow for quick and easy engagement between consumers and other companies.
If you are looking for help with the branding aspect of your company, check out the rest of our blog for tips on design and brand messaging.