5 Key Elements to Keep in Mind When Designing Your Charity Logo
Everyone knows that having a great logo is necessary for any business. It creates brand recognition and is often the first impression people have of a company.
It’s no different for charities and non-profits. Though you aren’t a business, you still have some kind of brand you need to promote.
How else can you get the word out about the great work you do?
Marketing can be tough and time-consuming. But, it’s a necessary task for any charitable group.
A great logo can quickly communicate what it is your group does. It can also give the impression that you are professional and trustworthy.
Do you need a logo, but aren’t sure where to start?
There are some design elements that are presents in any great logo. Read on to learn what they are and how you can create your own memorable charity logo.
Choosing the right color scheme for your charity logo is one of most important elements of your design.
Color helps create brand recognition. It also makes people associate certain feelings with your logo.
People associate blue with calmness and peace. Green reminds people of health and wellness.
To pick the right colors for your logo, first think about what your charity does. Consider who your charity caters to. How do you want people to feel when they see your logo?
Does your charity deliver books to underprivileged young children? You might want to remind people of kids. The primary colors red, blue, and yellow could be a good choice.
For a charity that helps terminally ill patients, you could go with a more somber color palette.
Be sure to reflect on your options before you settle on a decision. Play around with different possibilities and see what looks the best to you.
The most famous and effective brand logos in the world generally have this key element in common.
The Nike swoosh. Coco-Cola’s red cursive writing. Simple, without any bells and whistles.
Having a simple logo makes it look more timeless. There are plenty of famous brands that started off with more over-the-top logos.
Take Apple computers, for example. They started off with a rainbow-colored apple. In 1997, they rebranded with a monochromatic logo that they still use today.
The simple look still doesn’t look dated 20 years later. The rainbow logo looks very retro.
Take a cue from these companies. Don’t go overboard with your logo design. If you have a feeling that an extra detail is too much, it probably is.
The more you add to your design doesn’t make it more memorable. In fact, it tends to make it look more amateur.
One of the main things a logo is meant to do is create brand recognition. A memorable logo should remind people of your charity the moment they see it.
The only way that can happen is if your logo is unique.
When you’re first brainstorming your charity logo design, it’s fine to get some inspiration. Take a look at logos you like. Study them and decide exactly which parts of it you respond to.
You can learn something by defining for yourself what you think makes a good logo. But, after that, forget about what you’ve seen.
Even if the logos you like have nothing to do with charity work, you still shouldn’t mimic it. When people look at your logo you want them to only think of your charity.
If they’re wondering what your logo reminds them of, then you aren’t creating brand recognition.
When it comes to color schemes, steer clear of anything other brands have made famous.
Do you have your heart set on a red and yellow logo? Then make sure you don’t choose mustard yellow and ketchup red. Pick out a slightly different shade.
You don’t want people mixing up your charity with McDonald’s!
Of course, your charity logo will be a stagnant, 2-dimensional design. But, it shouldn’t feel that way.
A memorable logo feels active. How do you achieve that in a graphic design that doesn’t move?
If your logo includes an illustration, it should have some sort of movement.
One example is the Taco Bell logo. Originally, their logo showed an illustration of a bell hanging straight down. That logo was passive instead of active.
When the company rebranded, they made their logo active. The bell is illustrated as if it is mid-ring. It says, “the dinner bell is ringing, and tacos are on the table.”
Activity like this can tell a story of what your charity group does and its ideals.
Your logo will likely be used in a variety of different promotional materials. A great logo is versatile enough where it looks good no matter how you’re using it.
This is something to keep in mind during your designing phase. As you create it, you’re seeing the design on a small scale.
It will probably look perfect on your letterhead. But, judge for yourself how it might look blown up.
You might use your logo on a large sign at a volunteer fair or in a parade. How will the details look then? If you think they might look blurry or strange, you might want to reconsider your design.
Another part of this key element is whether or not your charity logo feels timeless. Is it versatile enough that it won’t feel dated in 5 or 10 years? Staying away from trendy design elements can help with that.
Are You Ready to Design Your Charity Logo?
Keep these design elements in mind while you brainstorm your logo. Once you have an idea of what you want, you can get to work!
Having trouble coming up with a design? You just need a little inspiration. Get your creative juices flowing by checking out this article, “Ten Famous Brands That Were Defined by Their Logo.”