10 Great Wine Logo Ideas for Bottles and Brands
So you’re looking to either design a wine logo for the first time or re-brand an existing one.
This is a pretty big decision. It’s your brand, you want it to stand out from the rest and be memorable for years to come. You want it to pop from the shelf at the market or in the wine store. You want it to turn heads at the table over dinner.
So how do you do it? Read on for 10 ideas for a wine or winery logo to help inspire you in designing your bottles.
1. Look to Your Roots
Where are the grapes matured and harvested? Where does your wine get made? Where is your winery located?
By looking at the settings associated with your wine brand, you can draw inspiration from natural surroundings, features unique to the vineyard or region, or even the buildings your company works from.
Say, for example, your winery is in a unique building with high chimney stacks; could this be incorporated into your new wine logo? Perhaps the vineyard is on a cliff or a rolling hill. Could this be used for the design of the label? Let the roots of the brand be your muse.
2. Go With the Obvious
It might be a cliche to suggest using a grape design on your wine logo, but without this fruit, your product wouldn’t be possible. Why not let that guide you when designing the new logo.
To make it different, however, why not go off-the-wall a little. Use the design of a bunch of grapes but go for a modern style with bright, bold colors that aren’t necessarily synonymous with grapes. Instead of purples or greens, try blues or pinks.
Play around with the different ways grapes can be represented, drawn, painted, constructed. Do you want to go classic or contemporary? Whatever you do, it needs to be unique. It needs to say “grapes” and “wine” but not in a boring, obvious way.
3. Where is This Going?
You must have a vision for your bottles of wine. Where do you see them ending up? Where will your customers be enjoying their bottles?
Perhaps you envision your wines being drunk in trendy city bars, by young urban professionals. What kind of imagery does this conjure up and how can you use this in your label? Perhaps a typical cityscape with skyscrapers all lit up or a bustling jazz bar with pinafore-clad waiters serving cocktails on silver trays.
Or if best drunk at home on a cozy night by the log fire, create a design that represents homeyness to you. Perhaps you envision your wine being sipped beneath the stars in a romantic setting. Or enjoyed at a certain special occasion. Go with that.
Take your own vision for the drink and allow it to overspill onto the logo.
Perhaps you’d like to incorporate something history-themed into your wine logo. Think about the use of wine over the years. Whether it’s biblical or mythological, what kind of imagery does this conjure up?
For example, wine is a popular theme in Greek myth. If you like this idea, look into different mythological beasts. Does this imagery coexist with your brand at all? Could this mystical, intriguing theme tie nicely in with the wine logo?
Other ideas might include voyages, royalty and social standing. What ideas can you use from these themes?
5. Animal Magnetism
Animals are a popular fixture on wine labels. Everything from eagles and crows to pheasants and cockerels, to lizards and fish.
This also leads to the idea of the food you might eat your wine with. If it’s a white wine to accompany seafood or a red to complement steak, how can this be worked into the design of the logo? Could a sleek octopus or a rustic wild boar work as a brand theme?
6. A Picture Paints a Thousand Words
When you look at the head of Medusa – the image used for the fashion house Versace – you know whose logo it is. Do you want a brand like this? Do you want consumers to know who you are just by the design of your logo?
If this is the case, the imagery is all the more crucial.
7. Fruity, Jammy, Refreshing, Spicy…
What words would you use to describe your wine at a tasting? You may have various types, but try narrowing it down to one focused idea.
Fruity wine, for example, might allow you to use a logo with fruit on it, other than grapes. Let your mind take this further. You have a fruity, refreshing drink. What’s a refreshing fruit? A lime. Your wine may not be made with limes, but would this imagery work somehow in your new logo?
The great thing about designing your logo is that you can let your creativity develop and wander and there are no set rules.
8. Bottles and Barrels
Think about where your wine is being stored or poured from. Or where it’s being poured into. Does a design using these elements of the product lend themselves to creative inspiration?
Think barrels or bottles or wine glasses or carafes. Or even the idea of a wine cellar or a wine rack. This imagery goes hand-in-hand with the product, so can it be used effectively on the logo?
How about a very bold, understated, yet eye-catching logo with just the name of the brand on it?
After all, if you’re simply stating the name of the brand, then that’s what the wine drinker will remember.
10. What’s in a Name?
Perhaps one of the most obvious tips when beginning work on a new wine logo is thinking about the name of your brand, label or winery. Surely this will lead you to perhaps the most inspiration for what feel your drink gives across.
It may be an obvious way to design a logo, but sometimes the best outcomes are staring us right in the face.
Bring Your Wine Logos to Life
If you’ve been inspired by the above ideas, or even if you are still a little stuck and waiting for creative inspiration to hit, you’re in the right place.
Get cracking by playing around with ideas for your wine logo by using our online tool to help you along the way.
Click here for some last minute pointers, and start designing your wine logo now.
The only way to know what you’re capable of is to try. Click here to get to work and make the best logos possible.